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PartnerWeekly Subscribes to LashBack's CAN-SPAM Compliance Monitor.


E-mail Marketing's First Complete Compliance Service Monitors More Than 2,000 Affiliates in PartnerWeekly Network

LAS VEGAS -- PartnerWeekly, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a SellingSource.com company, has joined a growing list of LashBack, LLC CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) A U.S. statute effective January 1, 2004 that allows spammers to be fined up to $6 million.  Compliance Monitor clients. LashBack is a provider of compliance and reputation services for senders and receivers of commercial e-mail. The Web-based service automates checking of all major points of compliance for advertisers, ad networks, affiliates, agencies, publishers and e-mail service providers.

"LashBack's CAN-SPAM Compliance Monitor enables us to observe all of our affiliates and be notified automatically of any irregularities. We can see what our affiliates are sending and thus increase accountability and compliance," said Jason Murphy, delivery strategies manager for PartnerWeekly.

"We are excited to add a leader such as PartnerWeekly to our client roster," said W. Brandon Phillips, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for LashBack. "With more than 2,000 publishers in the PartnerWeekly network, there is a complex web of compliancy relationships to manage that is both simplified and held accountable with the use of CAN-SPAM Compliance Monitor."

PartnerWeekly's CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
 Wayne Anderson adds, "The world of Internet marketing is rapidly becoming more complex. We are continuously searching for new products and services to enhance our ability to responsibly communicate with consumers. LashBack enhances our capability to deliver our advertiser's message to target consumers while elevating our level of corporate compliance."

CAN-SPAM Compliance Monitor checks suppression list abuse, unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out.  mechanism visibility and operability Operability is the ability to keep a system in a functioning and operating condition. In a computing systems environment with multiple systems this includes the ability of products, systems and business processes to work together to accomplish a common task such as finding and , failure to honor unsubscribe (10-day rule), physical address verification, forged headers, subject line relevancy, from-line accuracy, open-relay sending, and e-mail address harvesting E-mail harvesting is the process of obtaining lists of e-mail addresses using various methods for use in bulk e-mail or other purposes usually grouped as spam. Methods . LashBack also provides custom compliance monitoring and best-practice checks.

About PartnerWeekly, LLC

PartnerWeekly, LLC (www.PartnerWeekly.com), a SellingSource.com company, drives online transactions from a variety of Web sites, search portals and newsletters. The company's experienced team, dynamic online advertising offers, and proprietary reporting technology make it an affiliate marketing industry leader. The company's pay-per-action philosophy allows clients to manage online advertising and pay only for what works. Clients receive live statistics to track impressions, clicks, leads and sales.

About LashBack, LLC

LashBack, LLC (www.LashBack.com), headquartered in downtown St. Louis Downtown St. Louis is the central business district of St. Louis, Missouri, the hub of tourism and entertainment and the anchor of the St. Louis Metropolitan area. The downtown is bounded by Interstate 64 to the south, Jefferson Ave. , Mo., was founded as a consumer product-driven anti-spam company, which evolved into C2B C2B Consumer to Business (consumers naming their price for various products or services)
C2B Command and Control Battlelab
C2B Consulting to Business
C2B Commerce to Business
C2B Customer to Business
C2B Client to Business
 data services providing actionable compliance and reputation information for a diversity of e-mail marketing clients. One powerful concept for consumers Co Safe Unsubscribe Co now provides the real-world data for the first CAN-SPAM Act complete compliance service offered exclusively by LashBack and select partners. Compliance and reputation mean deliverability and revenue.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
Geetarman
Gene Kelly (Member): Lashback - Not Good for Business! 4/1/2009 9:17 AM
Lashback does not follow the FTC's Can-Spam Act. We have file a lawsuit against this company for its anti-business stance.<br><br>

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Publication:Business Wire
Date:Dec 1, 2006
Words:414
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