Part-time lovers.Stein Mart Stein Mart NASDAQ: SMRT is a chain of department stores that sells boutique, apparel, footwear, linens and home decor. Stein Mart, Inc. is based in Jacksonville, Florida, and describes itself as "a hybrid between a better department/specialty store and a traditional Inc. is opening is 22nd California location next week. Twenty of those locations are in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, and the new store will open in La Mirada La Mirada (lä mĭrä`də), city (1990 pop. 40,452), Los Angeles co., S Calif.; inc. 1960. La Mirada derives from the Spanish for "the view," referring to the panoramic view of the surrounding valleys from atop the city's hills. on February 15. A cornerstone of the new store will be its "boutique" sales staffing strategy. As part of it, a rotating team of part-time workers creates a sort of store-within-a-store, in which these staffers function as personal shoppers Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). , providing extra attention and service for regular customers. The company Web site describes the staffing as follows: "Each Boutique is staffed by a fashion-savvy group of women who work part-time at Stein Mart. Off the job, their lives are much like yours: a busy mix of community events, volunteer work, child raising, and in some cases, a second career." For the La Mirada store, there are 10 boutique employees who will each work one day between Monday and Friday or every week. "We do not advertise with the boutique positions," said Holly Carr, the program's recruiter. "I go into the community and I speak to all different types of women's organizations This is a list of women's organisations. International
The boutique concept began at Stein Mart in the 1970s when Jay Stein Jay Stein is the retired president of Universal Studios Tour. He began in the mail room at Universal Studios, conceived the idea of the tour attraction, and in 1962 convinced studio brass his idea was worth pursuing. , chairman of the board, heard from female associates that they would be interested in working at the store one day a week. "We're the only retailer in the U.S. that staffs this way," Carr said. Today the company's Boutique concept has 4,700 employees. The enticement for Boutique customers includes discounts between 20 percent and 60 percent on designer fashions as well as special attention, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Carr. In all, the 30,000-square-foot La Mirada site will have 55 full- and part-time employees. Prior to its official opening, the store will be the site of a La Mirada Community Services Foundation benefit for Splash La Mirada Aquatics Center. |
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