Park City Group Rolls out Next Generation Product with Significant Revenue Potential; Overwhelming Response From Major Food Companies at 2006 Food Marketing Institute Trade Show.

PARK CITY, Utah -- Park City Group, Inc. (OTCBB: PKCY) today launched Supply Chain Profit Link ("SCPL") as the next generation in its suite of perishable inventory management solutions at the Food Marketing Institute trade show in Chicago, Illinois. Supply Chain Profit Link builds on Park City Group's experience in identifying out-of-stock, shrink, and other significant elements of profitability in the retail supply chain channel. The new product was overwhelmingly praised by major food companies from around the world.

"Our reception from tier-one U.S. and global brands was beyond our highest expectations," said Randall K. Fields, Park City Group's Chairman and CEO. "During the show, we had opportunities to meet with several major brands and retailers and were overwhelmed with their response and immediate interest in the program. As a result, our expectations for the next 12 months and beyond have been raised for the product and we anticipate that Supply Chain Profit Link will be a significant revenue opportunity for Park City Group and our shareholders."

Encompassing the United States Food Export Showcase, United Produce and Expo Conference, Fancy Food Show and All Things Organic show, The 2006 FMI Show is the largest, most comprehensive annual event of its kind in the world. It features exhibits from top retailers and wholesalers and educational programs on industry trends that offer food professionals the tools and resources they need to serve their customers most effectively.

About Park City Group

Park City Group, Inc. develops and markets patented computer software that helps its retail customers to increase their sales while reducing their inventory and labor costs: the two largest controllable expenses in the retail industry. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, CEO of Park City Group, Inc. Industry leading customers such as The Home Depot, Victoria's Secret, The Limited, Anheuser Busch Entertainment and Tesco Lotus benefit from our software. To find out more about Park City Group (OTCBB: PKCY) visit our website at www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in economic conditions that may change demand for the Company's products and services and other factors discussed in the "forward-looking information" section and the "risk factor" section of the management's discussion and analysis included in the Company's report on Form 10-K for the year ended June 30, 2003 filed with the Securities and Exchange Commission. This release is comprised of interrelated information that must be interpreted in the context of all of the information provided and care should be exercised not to consider portions of this release out of context. Park City Group uses paid services of investor relations organizations to promote the Company to the investment community. Investments in any company should be considered speculative and prior to acquisition, should be thoroughly researched. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.