Parents rate Ad buyers.Four Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. companies have made the Parents Television Council's list of "Top Ten Best and Worst Advertisers." We're not talking the quality of the commercials here; we're talking about the shows the companies choose to pay for ad time on. The PTC's list is based on each company's prime time network television ad buys between October 2005 and May 2006, and ranks advertisers according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. how frequently they sponsor wholesome, family-oriented television shows as opposed to those containing sexually graphic, violent or profane material. At the top of the heap of the "best" advertisers were: Coca-Cola Enterprises Coca-Cola Enterprises NYSE: CCE is the largest bottler by volume in the Coca-Cola System. It is the anchor bottler for North America and parts of Europe. The company is the bottler of Coca-Cola and its other soft drink products, and in some areas a few other soft drink Inc., the Campbell Soup Co., Disney, Ford Motor Co., Cingular Wireless, Altria Group “Philip Morris” redirects here. For the racecar driver, see Philip Morris (autoracer). Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc. , DreamWorks, Schering-Plough Corp., Darden Restaurants Darden Restaurants, Inc. is a multi-brand restaurant operator. The firm owns several casual dining chain store, most notably Red Lobster and Olive Garden. Today, Darden owns and operates more than 1,300 restaurant locations throughout North America and has more than 150,000 Inc. and Sears Holdings Corp. Ranked "worst" were: General Motors Corp., Toyota Motor Corp., Volkswagen, DaimlerChrysler, Target Corp., GlaxoSmithKline, Nissan Motors, American Express Inc., Apple Computers Inc. and Circuit City Stores. Staff reporter Anne Riley-Katz can be reached at ariley@labusinessjournal.com or at (323) 549-5225, ext. 225. |
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