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Parents Seek Online Resources as Children are Being Diagnosed With Special Needs in Record Numbers.


Business/Education Editors

NEEDHAM, Mass.--(BUSINESS WIRE)--March 15, 2000

SmarterKids.com is the First Education Site to Offer a Comprehensive

Special Needs Center

SmarterKids.com (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SKDS), the leading educational store on the Web, today launched both a Special Needs Center and a Gifted and Talented Center to help parents address their children's unique educational needs. The Individuals with Disabilities Act (IDEA) says that 5.8 million of the 53 million U.S. school-age children have Special Needs, and another 120,000 are diagnosed with Special Needs every year according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the National Institutes of Health. Parents of these children can now receive personal assistance as well as information instantaneously on how to help their child learn, develop, and grow.

Currently, SmarterKids.com recommends products for the following Special Needs: Attention Deficit Disorder attention deficit (hyperactivity) disorder (ADD or ADHD)
 formerly hyperactivity

Behavioral syndrome in children, whose major symptoms are inattention and distractibility, restlessness, inability to sit still, and difficulty concentrating on one thing for any
 (ADD)/Attention Deficit Hyperactivity Disorder Attention-Deficit/Hyperactivity Disorder (ADHD) Definition

Attention-deficit/hyperactivity disorder (ADHD) is a developmental disorder characterized by distractibility, hyperactivity, impulsive behaviors, and the inability to remain focused on tasks or
 (ADHD Attention-Deficit/Hyperactivity Disorder (ADHD) Definition

Attention-deficit/hyperactivity disorder (ADHD) is a developmental disorder characterized by distractibility, hyperactivity, impulsive behaviors, and the inability to remain focused on tasks or
), autism autism (ô`tĭzəm), developmental disability resulting from a neurological disorder that affects the normal functioning of the brain. It is characterized by the abnormal development of communication skills, social skills, and reasoning. , blind/visually impaired, deaf/hearing impaired, developmental delay developmental delay
n.
A chronological delay in the appearance of normal developmental milestones achieved during infancy and early childhood, caused by organic, psychological, or environmental factors.
, learning disability and physical disability. Parents can also click on the "Ask the Special Needs Teacher" button to receive one-on-one guidance from the Special Needs teachers on-staff at SmarterKids.com. In addition, SmarterKids.com enhanced its product information to illustrate how children with Special Needs and their parents can use the educational products offered on the site to help their development.

"Our Special Needs Center is a unique resource for the millions of parents with Special Needs children," says Susan Graham For the computer scientist, see .
Susan Graham (born July 23, 1960, Roswell, New Mexico) is an American mezzo-soprano.

Raised in Midland, Texas, she is a graduate of Texas Tech University and the Manhattan School of Music. She studied the piano for 13 years.
, director of education for SmarterKids.com. "Through the `Ask the Teacher' feature on our site, we found there is a real demand from parents who want access to information about varying diagnoses, from ADD to physical disabilities. In our Special Needs Center we cover topics that parents want to know about."

"The Internet has opened up a whole new avenue for parents of Special Needs children to access the information they need," says Patricia McGill Smith, executive director of the National Parent Network on Disabilities (NPND NPND National Parent Network on Disabilities ). "The interaction with parents offered through SmarterKids.com's `Ask the Teacher' feature is key to providing these parents ongoing support and interaction."

The Special Needs Center provides parents with access to relevant news and expert opinions covering a range of Special Needs. An advanced search capability recommends toys, games, books, and software based on the grade level at which a child is performing and the specific learning goal the parent or child set.

"Often parents do not realize the variety of products readily available to address the learning requirements of a Special Needs child," says Beth Standring, special needs educator at SmarterKids.com. "SmarterKids.com's staff of certified educators have evaluated and selected toys that are beloved by children everywhere and provide parents with the how and why for using them to enhance the learning experiences of Special Needs children."

SmarterKids.com's on-staff educators created the SmarterKids.com Special Needs Center. All of the items featured in the Center are mainstream products that are currently available on the SmarterKids.com site. Reviews and commentary focus specifically on how parents can use these products to help their Special Needs children. SmarterKids.com is the first online education Web site featuring resources for Special Needs and Gifted and Talented children, providing targeted guidance, one-on-one resources, and specific product recommendations.

About SmarterKids.com, Inc.

SmarterKids.com, Inc. (NASDAQ:SKDS), the leading educational store on the Web, is dedicated to helping parents help their children learn. The site offers the Internet's most personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 shopping experience, linking selected toys, games, books, software, and hands-on activities to each child's learning profile, through SmarterKids.com's patent-pending evaluation and recommendation process. The company offers thousands of teacher-approved and kid-tested educational products and services for children aged toddler through 14, including both well-known brands and hard-to-find quality offerings. SmarterKids.com is rated the #1 educational toy An educational toy is a toy designed to teach people, typically children, about a certain subject or help them learn a skill as they play.

Examples include:
  • Building toys, such as toy blocks.
 site according to Gomez Advisors and is headquartered in Needham, Mass.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Mar 15, 2000
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