Parents, Retailers and Toy Experts Agree -- Award-Winning Waterball is the Hot Toy of the Summer.Lifestyle Editors/Feature Editors/Business Editors SAN FRANCISCO--(BUSINESS WIRE)--July 1, 2003 The buzz started at the American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid when CBS' nationally syndicated "The Early Show" featured Waterball(TM) as one of the coolest new toy technologies of 2003. Soon after, The National Parenting Center awarded its prestigious "TNPC TNPC Taiwanese New PC Consortium TNPC Traffic Network Planning Center Seal of Approval" to Waterball. The honors continued when the American Specialty Toy Retailing Association The American Specialty Toy Retailing Association, or ASTRA, is an organisation of manufacturers, distributors and retailers of specialty toys, as compared to mass market product sold by e.g. Toys "R" Us. External links
ASTRA Australian Strategic Air Traffic Management Group ASTRA Arab Supply and Trading Corporation ASTRA Automatic System for Transport Analysis ASTRA Automatic Satellite Tracking Research Antenna ) declared Waterball to be "one of the most open-ended, creative, and fun toys of the year," earning the "ASTRA Hot Picks/Good Toy Award" title. Add the recent announcement of Waterball being chosen as "Dr. Toy's Best Vacation Children's Products Winner" and it is clear that Waterball is the favorite toy of the summer. With its one-of-a-kind newly patented technology, the sleek, futuristically designed Waterball Launcher from Wild Planet Toys gives consumers the power to send water soaring in round, self-contained balls. These soft, skinless liquid marbles are nearly an inch in diameter and fly 15 to 20 feet. Waterball achieved summer toy "Smart Chart" status in "U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. ," and is featured as a preferred product in numerous publications, including "Popular Mechanics" and "Maxim." Even more important than the praise of media, parents, retailers and industry experts, however, is how Waterball measures up with its most demanding critics -- kids! "The second we put Waterball in the hands of kids, we knew we had a hit," recalled Ralph Giuffre, senior vice president of marketing for Wild Planet. "There are no questions, kids immediately know what to do with it and figure out their own unique and different ways to play. Aiming at targets, catching the balls in their mouth, and launching surprise showers on their friends -- kids love it." Waterball (SRP SRP - A data link layer protocol. $14.99/Ages 6+) is available at Toys 'R' Us, Amazon.com, select Target stores, and through specialty, online and catalog retailers. For more information on Waterball, visit www.waterball.net. Founded in 1993 in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Wild Planet Toys creates innovative products that appeal to both parents and kids. Wild Planet focuses on fun without relying on violence, and involves kids in the creation process of all of its toys. For more information on Wild Planet, visit www.wildplanet.com. |
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