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Pared down after tech crash, firms still encountering hurdles. (Media & Technology).


Restructuring at Orange County technology companies in the past three years has changed the face of the industry.

The county's leading chip, software and computer products companies have dramatically cut costs, sold off businesses, reworked executive ranks and revamped their offerings since the tech implosion implosion /im·plo·sion/ (im-plo´zhun) see flooding.

im·plo·sion
n.
1.
 began in 2000.

What's left are companies that have slimmed down considerably from their boom year peaks but still have some unresolved issues and unfinished business.

In terms of scope, tech's transformation ranks second only to the sweeping overhaul of the aerospace and defense sector in the early 1990s.

Back then, more than 10,000 Orange County defense jobs evaporated with the end of the Cold War. In the past three years, more than 6,000 people who worked for telecommunications firms, chipmakers, software developers, Internet businesses or computer products makers lost their jobs.

Half of the county's tech companies have restructured at least once since 2000 with many of companies undergoing two rounds of job cuts.

Among the changes: personal computers no longer are assembled here.

When Toshiba Corp. decided to quit assembling laptop computers in Irvine and cut 500 jobs, the move ended a once lively PC production business here that dated back to AST Research AST Research, Inc. was a personal computer manufacturer, founded in Irvine, California in 1980 by Albert Wong, Safi Qureshey and Thomas Yuen. (The name comes from the initials of their first names.  Inc. and Advanced Logic Research Inc.

Gateway Inc. closed what was left of Advanced Logic in Lake Forest last year after buying the business computer maker in 1997.

There have been other shifts.

Thanks to the breakup of Newport Beach-based Conexant Systems Inc., Orange County counts three new chip businesses: Newport Beach's Pictos Technologies Inc., Woburn, Mass.-based Skyworks Solutions This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 Inc., which employs 480 in Irvine, and Newport Beach's Jazz Semiconductor Jazz Semiconductor is a US based pure-play semiconductor wafer foundry that serves customers targeting wireless, optical networking, power management, storage, aerospace/defense and other high-performance applications.  Inc., a contract chipmaker chip·mak·er  
n.
A manufacturer of electronic and integrated circuit chips.
 that competes with Asian plants.

Instead of wholesale consolidation, tech has seen cutting to survive during an epic downturn in the hopes of growing again in better times.

In the past three years, for example, Lake Forest-based Western Digital Corp. has cut hundreds of jobs, closed a plant in Rochester, Minn., shifted production to a newly acquired Thailand facility and revamped its executive ranks, including promoting longtime executive Matt Massengill to chief executive.

Three years ago, Western Digital was big on internal startups, including Keen Personal Media Inc., which made sec-top box software, and SageTree Inc., a supply management software developer.

But by last year, the two units were costing too much for a company whose bread and butter is disk drives. Western Digital shuttered Keen and laid off about 30 people. The company also sold off its stake in SageTree to NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers  Corp., an early investor in the venture.

Western Digital's restructuring has produced results.

The company's drive business has run profitably for 10 straight quarters. The company as a whole has been in the black for five.

Chipmaker Conexant--itself once part of defense contractor Noun 1. defense contractor - a contractor concerned with the development and manufacture of systems of defense
armed forces, armed services, military, military machine, war machine - the military forces of a nation; "their military is the largest in the region";
 Rockwell--has begun to turn around after mounting one of the most dramatic restructurings of local tech companies.

In the past year, Conexant has sold off three businesses, which resulted in the company shedding 4,000 workers and three facilities. By 2002, the company's cash burn rate was down to just $13.9 million; in 2001, the chipmaker burned through $600 million in cash as sales of communications chips all but died.

Chipmaker Broadcom has been restructuring since 2001, when it laid off about 200 people as the market for networking gear slowed. Since then the company has fired another 500 people, closed offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and  and elsewhere and replaced several department heads.

The results have brought Broadcom to near break even on its pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 operating results. But one of the biggest changes is unsettled - the January departure of brash co-founder and chief executive Henry Nicholas Henry Nicholas (or Hendrik Niclaes, Heinrich Niclaes) (c. 1501 - c. 1580), founder of the mystical Christian sect "Family of Love", was born in 1501 or 1502, at Münster, where he was married and was a prosperous merchant. .

For now, chip veteran Alan "Lanny" Ross is interim chief executive, while cofounder co·found  
tr.v. co·found·ed, co·found·ing, co·founds
To establish or found in concert with another or others.



co·found
 Henry Samueli Henry Samueli (born September 20, 1954 in Buffalo, New York) is co-founder, chairman, and chief technology officer of the Broadcom Corporation and a philanthropist in the Orange County, California community. , the company's research and development chief, also is playing a more active role in day-to-day management.

"Henry Nicholas is a legend at the company," said Mark Lipacis, a Merrill Lynch & Co. analyst "He is known as being a strong leader, a great motivator, and in many ways drove the intensely competitive culture of the company. While we believe current management is capable, we believe that the departure of such a strong leader, the company will undergo a cultural change, if not a bit of a vacuum."

Conexant also has some unsettled issues. The company still needs to spin off networking chip business Mindspeed Technologies, which caused Conexant to post a loss for the December quarter.

A Mindspeed spinoff could come this year, depending on the market.

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Title Annotation:Restructuring at Orange County technology companies in the past three years has changed the face of the industry
Author:Simons, Andrew
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Mar 31, 2003
Words:756
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