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Pardon me, your slip is showing.


Underwear as Outerwear Is Latest Fashion Craze

Just six months ago, Solissa Welden was a shoe store manager who happened to design dresses in her spare time.

Now, the 42-year-old Venice resident heads her own clothing company, Solissa, which supplies thousands of dresses to scores of trendy boutiques and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  nationwide and is finishing up its first major order for export abroad, to a large Japanese department store chain.

And to what does Welden owe her mid-life career change and newfound new·found  
adj.
Recently discovered: a newfound pastime.

Adj. 1. newfound - newly discovered; "his newfound aggressiveness"; "Hudson pointed his ship down the coast of the newfound sea"
 fortune?

In a word, underwear.

Welden purchases high-quality vintage slips, camisoles and half-slips, then tie-dyes the garments in unusual color combinations - subtle washes of baby blue, lime green and brown. The lacy undergarments are then sold as outerwear, retailing for between $65 and $120.

And she can't produce them fast enough.

"There's something kind of fun about wearing your underwear on the outside," says Welden, who still does most of the dyeing herself, often working 16 hours in a single stretch. "It's like you're getting away with something."

If that's the case, then an undeniable outlaw spirit appears to have gripped young American women this summer.

"We've had a slip-dress summer, no doubt about it," says Sylvana Kessel, co-owner of the Studio 10 showroom at the New Mart, and a sales representative for 10 small designers, including Welden. Slip dresses, she says, have accounted for about 25 percent of the showroom's sales to boutiques and department stores this summer.

In fact, almost all the major design houses are pushing a line of lingerie-inspired outerwear. The items have been selling briskly in the girls' and women's departments of most major retailers and are available at almost all price points - from $29 at The Limited to more than $300 at Barney's.

Why are the undergarments so popular now? That's one of those ineffable questions that makes the apparel trade so frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 - as well as so potentially profitable.

There's nothing exactly new about women wearing their underwear as outerwear. Pop star Madonna has been carrying on in her undergarments for more than a decade. More recently, grunge grunge - /gruhnj/ 1. That which is grungy, or that which makes it so.

2. [Cambridge] Code which is inaccessible due to changes in other parts of the program. The preferred term in North America is dead code.
 icon Courtney Love Courtney Love Cobain[1] (born Courtney Michelle Harrison on July 9 1964) is an American rock musician and Golden Globe-nominated actress. Love is best known as lead singer for the now-defunct alternative rock band Hole, and for her two-year marriage to Nirvana  wore a tattered tat·tered  
adj.
1. Torn into shreds; ragged.

2. Having ragged clothes; dressed in tatters.

3.
a. Shabby or dilapidated.

b. Disordered or disrupted.
 slip to suggest a kind of debauched de·bauch  
v. de·bauched, de·bauch·ing, de·bauch·es

v.tr.
1.
a. To corrupt morally.

b. To lead away from excellence or virtue.

2.
 debutante look - a look that has been energetically copied by younger, trendier women for several years now.

The slip-dress got a more significant boost last fall, when Carolyn Bessette-Kennedy Carolyn Bessette-Kennedy (January 7, 1966 – July 16, 1999), née Carolyn Jeanne Bessette, was the wife of John F. Kennedy, Jr., the son of assassinated U.S. President John F. Kennedy.  wore a slinky slink·y  
adj. slink·i·er, slink·i·est
1. Stealthy, furtive, and sneaking.

2. Informal Graceful, sinuous, and sleek: wore a slinky outfit to the party.
, lingerie-inspired number to her wedding to John Kennedy Jr. It was a sign of things to come.

Whatever the reason, this summer marks the first time the underwear-as-outerwear look has been met with anything approaching mainstream acceptance.

"They feel very feminine," says sales rep Betsee Isenberg, owner of the 10 Eleven showroom at the New Mart and a longtime slip-wearer herself. "Girls are acting like girls these days. They're wearing very girly girl·y  
adj.
Variant of girlie.
 clothes."

And it's not just the girls. L.A. designer Barbara Lesser, who makes clothes for "more sophisticated" women aged 25 to 60, created a line of slip dresses this season. The items did so well, she is expanding the entire collection for next spring and summer.

"It's a fun look, and it's an important look for us," says Lesser, whose patterned slip dresses retail for about $120 each at upscale boutiques and department stores nationwide. "It's something my customer is just about ready for. We're definitely moving forward with it."

Designers maintain that the slinky slip dress does not require a waif-like figure to be successful. The garments - which originally were intended to contour contour or contour line, line on a topographic map connecting points of equal elevation above or below mean sea level. It is thus a kind of isopleth, or line of equal quantity.  a woman's body beneath her dress or skirt - actually make women of most sizes look better, they say.

"I see it being worn by everybody," says Janice Levin-Krok, president of Poleci, a women's clothing company in downtown L.A. that has seen a 20 percent jump in slip-dress sales this summer. "It's become an important part of a wardrobe."

Although the slip dress has been a summer phenomenon, don't expect the look to go away just because the warm season is drawing to a close.

Many slip aficionados have begun wearing two or three slips of different lengths at a time, which produces a trendy "layered" look - and which also provides greater protection against the elements.

Lesser, for her part, has designed a black, floor-length slip-inspired evening dress this winter. And Welden has begun dyeing silk long johns long johns
pl.n. Informal
Long, warm underwear.



[From the name John.]

long johns
Noun, pl

Informal long underpants

Noun 1.
 to be worn beneath her slinky slip dresses.

Designers say the garments will be even more popular next spring and summer. But by at least one measure of mainstream acceptance, they still have a ways to go.

"I was kicked out of Disneyland for wearing a slip," says Sarah Stinson, a 21-year-old [TABULAR DATA OMITTED] saleswoman at a Melrose Avenue Melrose Avenue is a well-known Los Angeles street that starts from Santa Monica Boulevard at the border between Beverly Hills and West Hollywood and ends at Hoover Street in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard.  used clothing store. "They stopped me and said I had to leave because I was wearing an undergarment. I thought it was pretty ridiculous."
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Solissa clothing company
Author:Kanter, Larry
Publication:Los Angeles Business Journal
Date:Aug 25, 1997
Words:800
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