Paranormal campaign.MERCURY INSURANCE GROUP'S new campaign--"Mercury Theory"--features a quirky quirk n. 1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe. 2. , humorous premise. Mercury is the 14th-largest U.S. writer of private-passenger auto insurance. The focus of the campaign is to communicate the company's low auto insurance rates. The premise of the commercials is that Dr. D.B. Selwick, a UFO UFO: see unidentified flying objects. (United Functions and Objects) A programming language developed by John Sargeant at Manchester University, U.K. theorist the·o·rist n. One who theorizes; a theoretician. theorist a person who forms theories or who specializes in the theory of a particular subject. See also: Ideas, Learning Noun 1. , is gathering evidence that Mercury's rates are so low because the company is run by alien beings from the planet Mercury. The campaign features a suite of 10 30-second commercials, as well as an interactive Web site, mercurytheory.com. The commercials are running on cable and local spots in major markets in Arizona Arizona (âr'əzō`nə), state in the southwestern United States. It is bordered by Utah (N), New Mexico (E), Mexico (S), and, across the Colorado R., Nevada and California (W). , California, Florida, New Jersey, Oklahoma, Texas and Georgia. |
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