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Paramount Stations Group Taps Planet Direct for National Online Network for Affiliates Across the U.S.


ANDOVER, Mass.--(BUSINESS WIRE)--Aug. 21, 1997--

Online network covers 10 of the top 20 markets across the nation.

Planet Direct (http://my.planetdirect.com), the country's fastest growing next-generation online service, announced today that it will partner with Paramount Stations Group Paramount Stations Group (sometimes abbreviated as PSG) was a television broadcasting company that was renamed from the TVX Broadcast Group in 1991 after Paramount Pictures gained full ownership of the group.  (PSG PSG,
n polysomnograph; polygraph performed during sleep. Physiological variables such as pulse, blood pressure, and respiration are monitored and charted.
), a unit of Viacom Inc. (Amex: VIA, VIAB) and the sixth largest station group in the country with 15 television stations, to provide viewers of 10 of the Group's owned and operated UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 affiliated stations with a host of community-based information services See Information Systems. . The PSG-Planet Direct venture will offer an extensive entertainment and news-driven online service that provides regional and national information to local viewers.

"The PSG Web sites stand as the pinnacle pinnacle (pĭn`ĭkəl), minor architectural motif of vertical tapering shape, usually crowning a pier, buttress, or gable. Although sometimes it appears in Renaissance design, as in the Certosa di Pavia, it is almost exclusively a medieval  of how broadcast outlets will be using the Internet to reach viewers in a powerful new way," said Hans G. Hawrysz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Planet Direct. "Paramount is on the cutting edge of its industry, and it's a profound endorsement of our service that PSG has chosen to partner with Planet Direct."

A Powerful Reach for Local TV Affiliates

The PSG Web site venture combines the personally relevant orientation of Planet Directs news, information and content service localized to over 150 cities across the U.S. with the entertainment and media resources of Paramount's 10 UPN affiliates This is a list of stations that were affiliated with UPN in the United States at the time of network closure. UPN shut down on September 15, 2006. Former affiliates of UPN became affiliates of The CW Television Network, MyNetworkTV, another network, or reverted to independent  that comprise 18.4% of television households in 10 of the top 20 markets.

"Our online venture was made publicly available earlier this month, offering our stations' viewers in-depth programming information," said Anthony Cassara, PSG president. "Now, with our Planet Direct partnership, we can extend the value we provide to our viewers with an information resource that's both useful, personally relevant and easy-to-use."

The PSG Web site is the first service of its kind giving the local television stations an online presence. It also gives the stations another way to add value to their relationship with their viewers. The benefit to television stations is they can focus on their core expertise-news and advertising sales-and still reach out to a new, local audience through a new medium, the Internet. Planet Direct's personal online service will be available to viewers through the Web sites of the local UPN affiliates or through PSGs Web site located at http://www.paramountstations.com .

About Planet Direct

Planet Direct brings together the best of the Web and offers the functionality consumers have come to expect of an online service. Planet Direct seamlessly integrates brand name content, enhanced links to popular content sites, and other services presented intuitively to allow quick access to personal interests.

Planet Direct has also provided several opinion features into its service, inviting members to actively post and share restaurant reviews, theater comments, even suggestions on how to roll your own sushi. Planet Direct is available and directly accessible from the Web without disks or downloads.

Planet Direct is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 company of CMG CMG Coastal & Marine Geology (USGS)
CMG Chipotle Mexican Grill, Inc. (stock symbol)
CMG Companion (of the Order Of) St Michael and St George
CMG Computer Measurement Group
 Information Services (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
), a direct marketing services provider investing in and integrating advanced Internet, interactive media and database management technologies into products and services to take full advantage of the direct marketing opportunities afforded by new online, interactive media. Planet Direct's corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone 508.684.3888/1.888.717.7500. Fax 508.684.3899.

To take a tour of the Planet Direct service, to find out more about the company behind the service, or to get a full listing of our content partners, ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 affiliates and advertisers, please visit the company's Web site, located at http://www.planetdirect.com .

About Paramount Stations Group

The sixth largest television station group in the country, Paramount Stations Group is comprised of 15 major market stations, representing 22.1% of the U.S. and 11 of the top 20 markets, including WPSG/Philadelphia (UPN); WSBK/Boston (UPN); WDCA/Washington, D.C. (UPN); KTXA/Dallas-Ft. Worth (UPN); WKBD/Detroit (UPN); WUPA/Atlanta (UPN); KTXH/Houston (UPN); KSTW/Seattle (UPN); WTOG/Tampa (UPN); WBFS/Miami (UPN); KPWB/Sacramento (WB); WWHO/Columbus (WB); WUPL/New Orleans (UPN); WTVX/West Palm (UPN/LMA); WLWC/Providence (WB/LMA).

CONTACT: Mullen PR

Carol Gorman or Peter Smith

508-468-1155

cgorman@mullen.com

psmith@mullen.com

or

Planet Direct

Tim Eckles

508-684-3831

teckles@planetdirect.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 21, 1997
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