Paramount Pictures Goes Mobile.Text MOVIES to 33287 for Paramount Mobile Content HOLLYWOOD, Calif. -- Paramount Pictures, a unit of Viacom, Inc.(NYSE NYSE See: New York Stock Exchange : VIA and VIAB), today announced the launch of a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. releases. Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner. "We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions," said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment. "Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners." "Paramount has developed a unique blueprint blueprint, white-on-blue photographic print, commonly of a working drawing used during building or manufacturing. The plan is first drawn to scale on a special paper or tracing cloth through which light can penetrate. for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience," said Boris Fridman, Chief Executive Officer for Crisp Wireless. "We are truly excited about Paramount's innovative approach to the mobile medium. This is an ideal site for our mLogic Media[TM] platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies." About Paramount Digital Entertainment Paramount Digital Entertainment (PDE PDE Pennsylvania Department of Education PDE Plug-In Development Environment PDE Partial Differential Equation PDE Phosphodiesterases PDE Personal Digital Entertainment PDE Pulse Detonation Engine PDE Product Data Exchange PDE Present-Day English ) is part of Paramount Pictures Corporation (PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC ), a unit of Viacom (NYSE: VIA, VIA.B). PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group (PMPG PMPG Passenger Miles Per Gallon PMPG Payments Market Practice Group PMPG Planned Maintenance Production Group PMPG Pirie Mission Partnership Group (Blackhall St. Columba's Church, Edinburgh, UK) ). PDE is responsible for the digital delivery of filmed entertainment content to consumers across current and emerging global platforms including online, wireless and gaming on behalf of PMPG labels, including Paramount Pictures, Paramount Vantage, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Films and Nickelodeon Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment Paramount Home Entertainment (formerly Paramount Home Video) and (Paramount Video) is a home video company founded in 1976. It is a division of Paramount Pictures, which in turn is owned by Viacom. , Paramount Studios and Worldwide Television Distribution. About Crisp Wireless Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging mobile marketplace. The mLogic[TM] mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. |
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