Paragon Sports, Bare Escentuals, Kiyonna Clothing Choose Fluid's Concept Display Presentation Technology.

Retailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues

SAN FRANCISCO -- Fluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today announced the recent signing and deployment of three new high-profile customers. Paragon Sports, legendary NYC-based sporting goods specialist, Bare Escentuals, creator of bareMinerals(E1/2) eI award-winning makeup made from minerals; and Kiyonna, purveyor of clothing designed specifically for plus-sized women, have all deployed FluideIUs Concept Displaye interactive merchandising. All three retailers implemented highly customizable, conversion-driving interactive merchandising technology that lets online customers inspect products in extensive detail.

These important customer deployments testify to Concept DisplayeIUs ability to give online retailers a rapid return on investment due to increased conversion and fast and easy implementation. The implementations also show the producteIUs flexibility across a range of customer applications. Paragon Sports enhances product presentation and utilizes Concept DisplayeIUs integrated inventory interface to ensure proper product availability is presented to customers at all times. bareMinerals.com allows customers to inspect products combined in a gift set in much greater detail. Kiyonna utilizes the producteIUs unique external magnifier in conjunction with multiple product views, giving customers a full look at every detail of wedding dresses. FluideIUs interactive merchandising technologies have already delivered increases in conversion rates as high as 200% and significant returns on investment for major retail brands including Timberlande, JanSporte, Reeboke, The North Facee and many others.

Since opening in 1908, Paragon Sports has drawn millions of locals and tourists to its iconic New York City store. With its Fluid-developed Concept Display interactive merchandising, Paragon now gives its online customers the same kind of experience visitors to the Union Square store have come to know and love. eIuThe Paragon Sports tradition is built on vast selection, unmatched quality and uncompromising service. We are determined to duplicate that experience online, especially in the area of vast selection and product presentation,eIN said Bruce Blank, CEO of Paragon Sports. eIuOften, the sheer size of our product assortment makes enhancing, not to mention managing the online experience a complex affair. Concept Display, with its intuitive authoring interface and scalable production features, allows us to achieve the kind of immersive product presentation experience we demand for our online customers eI| whether we have 12 products or 12,000.eIN

Bare Escentuals has revolutionized the beauty industry by focusing on using the finest natural ingredients in their products. eIuFluid brought a strong portfolio, proven ability to execute, and a unique passion to the project that drove our decision to trust them with our online channel,eIN said Diane Miles, Bare EscentualseIU President. Scheduled to go live in mid-October, the Bare Escentuals engagement includes a redesign of the companyeIUs bareMinerals website that uses FluideIUs Concept Display magnification technology to showcase the lineeIUs signature bareMinerals Starter Kit.

Kiyonna founder, Kim Camarella-Khanbeigi concurs that Concept Display interactive merchandising supports both brand and business. eIuAt Kiyonna, we sell a feeling, not a product,eIN said Camarella-Khanbeigi. eIuFluideIUs Concept Display lets us convey that sentiment to our online customers in ways that were not possible without interactive technology or with solutions from other vendors. Concept Display creates a powerful and tangible online experience for our customers at every step of the shopping experience eI and is still flexible enough to customize for each product we sell.eIN

eIuAll three of these retail innovators have been forward-thinking in their approach to presenting products to their customers,eIN said Andy Lloyd, FluideIUs vice president of marketing. eIuThey, and we, are confident that Concept Display will have a direct positive impact on both their customer conversion rates and overall revenues.eIN

Concept Display from Fluid delivers easy to use and highly scalable online merchandising technology. The product lets online retailers quickly include zoom, multiple views or rotation, color change, hot spots, and product personalization on their sites in less than a day. Concept Display also provides interfaces for integrating with back-end data feeds such as inventory and analytics, helping online retailers to better understand buyer behavior. Concept DisplayeIUs intuitive authoring environment is entirely web-based, requires minimal training, no runtime servers, and minimal IT involvement.

About Fluid, Inc.

Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.

About Paragon Sports

Paragon Sports is not just a sporting goods store eI iteIUs a series of specialty shops within a very special store. Savvy New Yorkers and thousands of tourists have been making a pilgrimage to this mecca of sporting goods since 1908. Why? Peerless quality, vast selection, uncompromising service, and uniqueness of product not to be rivaled in any other sports store in the world. For some retailers these are just words; at Paragon, they're a reality. Virtually any popular or esoteric sports equipment imaginable can be found within Paragon's huge single location at 18th St. and Broadway. Every item in the store is available online at www.ParagonSports.com.

About Bare Escentuals

Since its founding in 1976, Bare Escentuals has focused on using only the finest ingredients in our products. This commitment led to the creation of our revolutionary mineral makeup called bareMineralsE1/2. Made with crushed minerals from the earth, 100% pure bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants. All ages and skin types can benefit from our feather-light 100% pure bareMinerals, but especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. For more information about Bare Escentuals, please visit www.bareescentuals.com.

About Kiyonna

Founded in 1996, Kiyonna Clothing, Inc. designs stylish plus-size womeneIUs apparel in sizes 10-32. Kiyonna is one of the only companies dedicated to plus-size style for women between the ages of 25-45. The Kiyonna collection of dresses and separates can be found in over 100 specialty boutiques and online at www.kiyonna.com.