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Paper Sacks have alternative to wooden tea chests.

Paper Sacks have alternative to wooden tea chests

Paper Sacks Ltd. of Northfleet, Gravesend in the county known as the Garden of England--Kent--had a very good idea a few years ago. The problem was that it came about 350 years too late.

Once the appalling magnitude of the Great Plague of 1665 became known, a major preoccupation of the then government led by Charles II was where to safely dispose of the thousands of corpses. One area chosen was a large derelict area along the southern banks of the Thames to the East of London. This became aptly known as Graves-Ende. Two centuries later it became the resting place of Pocahontas, the famous Indian princess, as students of American history will doubtless know.

Had Paper Sacks been in business in those days, they would have been well placed to button up the market for paper shrouds and would have found themselves on the map even earlier.

As it is, they have pioneered and marketed with revolutionary success a sack associated with an altogether more tasteful product--tea. Nowadays the product is known as Cadisac, or Cadette the smaller edition.

Paper Sacks are one of the largest manufacturers in Europe and sell all over the world, except the U.S. Their producers are of a very high quality as is witnessed by the fact that so many traditional users of tea chests are being persuaded to move over to Cadisacs as a replacement.

Originally Paper Sacks were part of the DRG Group but were acquired in 1988 by the Swedish paper and packaging company--Korsnas. Perhaps one of the principal technical benefits of this merger has been the interchange of packaging ideas and know-how. In particular Korsnas produce Duplex paper a fusion of two plies of Kraft paper to form one very strong ply. This is useful not only in the tea sacks they manufacture, but also in the many other applications for animal feeds, flour, sugar, potatoes, chemicals, and minerals.

75% Tea Imported in Sacks

Les Marks, Paper Sacks export manager, revealed that very substantial innovative developments specifically aimed at the tea industry are to be unveiled within the next few months.

Marks expressed satisfaction at the growth in sales of the Cadisac in recent months, which have exceeded expectations. Sales this year will show a steady increase and thus a greater readiness to change to this style of product. Indeed over 75% of all tea shipped into the UK is now imported in sacks--a method, moreover, insisted upon by tea brokers.

Africa remains their biggest export market. Competition is fierce, however, mainly coming from Australia and Holland.

Paper Sacks have recently been awarded the highly sought after quality standard BS 5750. This award guarantees their customers that the British Standards Institute have scrutinized all aspects of their production and quality schemes and is the ultimate test.

So to the Cadisac itself. Peter Crawley, Paper Sacks marketing and development manager confirmed that it can hold up to six kg more tea than a chest and yet costs one third of the price. Apart from the obvious advantages of space economy and the associated transportation on pallets and in containers, the Cadisac is delivered as a one-piece unit and is earlier and safer to fill.

It was also stated that possibly within 10 years paper sacks will have replaced tea chests. After all, it was the UK Tea Association that first approached Paper Sacks to develop a suitable sack, and the Cadisac is manufactured to meet the specification of the association.
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Title Annotation:Paper Sacks Ltd., manufacturer of "Cadisac"
Author:Cockle, Peter
Publication:Tea & Coffee Trade Journal
Date:Oct 1, 1990
Previous Article:Tea moves towards the 90's.
Next Article:U.K. tea companies employing marketing ploys to secure brand share.

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