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Papa John's Super-Hero XL3 Pizza Debuts in Alliance with Sony Pictures Home Entertainment's DVD Release of Spider-Man(TM) 3.


Delivered in Uniquely Designed Box Featuring Spider-Man[TM] 3 DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Image, Three-Topping, Extra-Large Pizza Arrives Just in Time for Halloween, One of the Three Busiest Days of the Year for the Pizza Brand

LOUISVILLE, Ky. -- Just in time for Halloween, Papa John's (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: PZZA) is offering a Super-Hero XL3 pizza in conjunction with the October 30th release of Spider-Man[TM] 3 on DVD and Blu-ray[TM] High Def Slang for "high definition." See HDTV. .

Beginning today, Papa John's customers can purchase the Super-Hero XL3 - a three-topping, extra-large, 16-inch pizza (30 percent bigger than Papa John's large size) in a box featuring Spider-Man[TM] 3 on DVD - for just $12.99. And, while supplies last, all Papa John's orders include a $3-off instantly redeemable coupon for the Spider-Man[TM] 3 DVD.

Halloween is consistently one of the top three nights of the year in the pizza industry, ranking alongside the professional football championship game in February and the night before Thanksgiving, making the October partnership with Sony Pictures Home Entertainment Sony Pictures Home Entertainment is the home video distribution arm of Sony Pictures Entertainment, a subsidiary of Sony Corporation. It was established in 1978 as Columbia Pictures Home Entertainment.  a strategic move by Papa John's to enhance its customers' Halloween experience.

For families busy putting the finishing touches finishing touches finish npl the finishing touches → der letzte Schliff

finishing touches nplultimi ritocchi mpl 
 on costumes and filling up their "goblins" before trick-or-treating, Papa John's advance online ordering at www.papajohns.com can save them some time on the big night. Simply log on, place an order for the Super-Hero XL3 pizza and all those delicious sides, and specify the preferred time for delivery or pick-up. It's that simple.

"This year, while the kids are dressed up as their favorite super-heroes, families can treat themselves to the Super-Hero XL3 pizza and enjoy 'Spider-Man 3' on DVD as they wind down from a big night of trick-or-treating," said Jim Ensign, vice president, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  for Papa John's International, Inc.

Papa John's will begin airing a new commercial spot today highlighting the new pizza promotion. The ad features footage from Spider-Man[TM] 3 and showcases Papa John's signature fresher ingredients loaded on an extra-large pie, 30 percent bigger than Papa's large size.

In addition, for a limited time, Spider-Man-themed Papa Card gift cards will be available at all Papa John's restaurants and other retailers where Papa Cards are sold. Papa Card gift cards are available in $5 increments.

Prior to the Spider-Man[TM] 3 DVD and Blu-ray[TM] High Def rollout on Tuesday, Oct. 30, Papa John's and Sony Pictures Home Entertainment will collaborate on a DVD launch event next Monday in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City's Times Square. Papa John's founder John Schnatter John H. Schnatter (born 1962) is the founder, chairman and former CEO of Papa John's International, Inc. He founded the company in 1985. He celebrated his first successful year in business by purchasing a new Cadillac DeVille.  will play host to Spider-Man, Spider-Man[TM] 3 director Sam Raimi, along with others from the entertainment industry. The action-packed press event happening right outside the NASDAQ MarketSite on 43rd and Broadway, will feature Spider-Man performing some of his acrobatic feats from the Spider-Man trilogy.

Papa John's and Spider-Man will then make a "special delivery" to honorary heroes that will kickoff a campaign giving away more than $1 million worth of Super-Hero XL3 pizzas nationwide.

"Spider-Man fans and Papa John's customers should stay tuned to learn more about that exciting giveaway as the details are revealed," Ensign said. "We can't wait for that announcement to occur right on the heels of Halloween. We won't send Hometown Super-Heroes away hungry!"

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For eight years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and  (ACSI ACSI Association of Christian Schools International
ACSI American Customer Satisfaction Index
ACSI Association Canadienne des Sciences de l'Information (French)
ACSI American Communications Services, Inc.
). For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Article Type:Video recording review
Date:Oct 22, 2007
Words:590
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