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Pantone and ColorVision Align to Provide Affordable Tools for Color Control.


Business & Technology Editors

CARLSTADT, N.J. & ROCHESTER, N.Y.--(BUSINESS WIRE)--Aug. 29, 2001

Pantone, Inc. and ColorVision Inc., a Datacolor company, today announced a major marketing alliance to provide affordable digital color control to graphic artists and designers, photographers and printers.

The two companies will share marketing and distribution responsibilities for the new PANTONE(R) COLORVISION(TM)product line, offering exclusive product bundles for photo, design, Web and pre-press applications.

Pantone has been the worldwide standard for color specification and communication for the past 40 years. ColorVision has emerged as the industry leader for high quality, affordable products for digital color control since its inception in 2000. Together they will combine the best analog and digital solutions to provide color professionals as well as color enthusiasts (photo hobbyists) with affordable solutions to specify color, calibrate To adjust or bring into balance. Scanners, CRTs and similar peripherals may require periodic adjustment. Unlike digital devices, the electronic components within these analog devices may change from their original specification. See color calibration and tweak.  displays, profile printers and confirm color accuracy.

The two core products of the PANTONE COLORVISION product line provide monitor calibration using the Spyder(TM), an all-digital, seven-filter colorimeter A device that measures the red, green and blue values of color. See colorimetry and color calibration. Contrast with densitometer. . Manufactured by ColorVision, the Spyder is a sleek black disc with clear LEXAN(R) legs and suction cups that adhere to adhere to
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful

2.
 the monitor's screen to produce an ICC ICC

See: International Chamber of Commerce
 monitor profile. The Spyder is available in two versions based on customers' needs. The Spyder(TM) with PhotoCAL(TM) is designed for color enthusiasts while the Spyder(TM) with OptiCAL(TM) is targeted to color professionals. Each version contains Adobe(R) Photoshop(R) Elements and specially developed PANTONE MATCHING SYSTEM See PMS. (R) Swatch Libraries for Photoshop Elements A consumer version of the Photoshop image editing program from Adobe. Widely used, it provides all the editing functions most users require to do routine touch-up of their photos.  for optimum PANTONE Color display. Both products are scheduled to launch at PRINT '01 in Chicago on September 6, 2001, and will be available from Pantone and ColorVision at www.pantone.com and www.colorcal.com, respectively.

"We believe in collaboration and giving our customers real value," stated Brian Levey, vice president of ColorVision Inc. "Pantone is the most trusted name in color among designers and printers worldwide. ColorVision is known for its award-winning digital solutions. With the combined core competencies of our two companies behind this co-branded line, our customers know they're getting the best combination of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 control products available."

"Digital color control has been too complicated and too costly for the majority of the design community," corroborated cor·rob·o·rate  
tr.v. cor·rob·o·rat·ed, cor·rob·o·rat·ing, cor·rob·o·rates
To strengthen or support with other evidence; make more certain. See Synonyms at confirm.
 Richard Herbert Richard Herbert (-1596), Lord of Cherbury (or Chirbury), of Montgomery Castle, was an English Justice of the Peace and Parliamentarian who was Custos Rotulorum, or Sheriff, of Montgomeryshire from some time between 1548 and 1594, and 1596. , president of Pantone. "We are committed to making consistent, accurate color accessible and achievable by all our customers, and continually strive to offer them the best solutions. The new PANTONE COLORVISION product line will simplify the color workflow for creatives at all levels."

Additional PANTONE COLORVISION product bundles tailored to specific industry needs will be available in Q4 2001.

About Pantone, Inc.

Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With more than 38 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, textile and plastics industries. More information is available at www.pantone.com and www.therightcolor.com.

About ColorVision Inc. and Datacolor

Headquartered in Rochester, N.Y., ColorVision Inc., a Datacolor company, is dedicated to providing affordable, simple-to-use products for digital color control to creative professionals, photographers, corporate B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 customers and consumers. More information is available at www.colorcal.com. Headquartered in Lawrenceville, New Jersey Lawrenceville is a census-designated place and unincorporated area located within Lawrence Township in Mercer County, New Jersey. As of the United States 2000 Census, the CDP population was 4,081. Lawrenceville is located roughly halfway between Princeton and Trenton. , Datacolor, a wholly-owned subsidiary of Eichhof Holdings Inc., provides color management and communications technologies for the textile, plastics, paint and coatings and ink and printing industries. For the past 30 years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has been a pioneer in color technology and operates a worldwide sales and support network covering more than 60 countries. More information is available at www.datacolor.com.

PANTONE(R) and other Pantone, Inc. trademarks are the property of Pantone, Inc. COLORVISION(TM), Spyder(TM), PhotoCAL(TM), OptiCAL(TM) and other ColorVision Inc. trademarks are the property of ColorVision Inc. Adobe(R) and Photoshop(R) are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 29, 2001
Words:666
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