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Pandora Names Cheryl Lucanegro as VP of Advertising Sales.


OAKLAND, Calif. -- Pandora, the only online music service powered by the Music Genome Project genome project 1 The Human Genome Project, see there 2. A general term for a coordinated research initiative for mapping and sequencing the genome of any organism , today announced that Cheryl Lucanegro has joined the company as vice-president of advertising sales. Ms. Lucanegro is a media industry veteran with a reputation for building and growing new media outlets. She was part of the founding team at The Industry Standard and has since worked for several entrepreneurial media ventures, from Salon.com, where she served as senior vice president of integrated sales, to Edutopia, a magazine and website aimed at teachers started by the George Lucas Noun 1. George Lucas - United States screenwriter and filmmaker (born in 1944)
Lucas
 Foundation, where she most recently served as founding publisher. Earlier in her career, Ms. Lucanegro worked for Ziff-Davis Publishing and Upside Media.

Launched on August 29, 2005, Pandora's online music discovery service is based on the Music Genome Project, the most thorough analysis of popular music ever undertaken. Music lovers need only enter the name of their favorite song or artist and Pandora does the rest -- creating a tailored stream of songs that share key musical characteristics. Listeners can create up to 100 of these online radio stations, refine them by providing feedback and even email them to friends.

"Pandora's popularity among younger audiences makes it the perfect vehicle for advertisers trying to appeal to this hard-to-reach demographic," said Cheryl Lucanegro, Pandora's new VP of advertising sales. "Perhaps most important, the music fans fueling Pandora's double-digit growth are interested in discovering new music, and are therefore inherently open to new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. , products and services." Early advertisers include Apple Computer and Fox Searchlight searchlight, device, usually swiveled, using a lens and reflecting surface to direct a powerful beam of light of nearly parallel rays. In 1892 such apparatus was used along the English Channel in coastal defense and later, in the South African War, as an aid to .

About Pandora:

Pandora is the leader in music navigation and discovery. The foundation of Pandora is the Music Genome Project(TM), the most sophisticated taxonomy taxonomy: see classification.
taxonomy

In biology, the classification of organisms into a hierarchy of groupings, from the general to the particular, that reflect evolutionary and usually morphological relationships: kingdom, phylum, class, order,
 of musical information ever collected. Each song in the massive database -- which includes Pop, Rock, Jazz, Electronica This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
, Hip Hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
, Country, Blues, R&B, old, new, big names, and small acts -- is analyzed by trained musician analysts along 400 distinct musical attributes to capture not only the musical identity of a song, but also many significant qualities that are relevant to understanding the musical preferences of consumers. The Music Genome Project is updated on a continual basis with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles. Founded in January 2000, Pandora Media's music discovery solutions were previously used by such leading music retailers and portals as Best Buy and America Online See AOL. .

The company's flagship consumer service, Pandora, was introduced on August 29, 2005.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 2005
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