Panda births expected to boost visits.The birth of twin giant pandas to Bai Yun Bai Yun is a female giant panda currently at the San Diego Zoo. Bai Yun was the first successful birth of a giant panda at the Wolong Giant Panda Research Center in China. She recently mated with Gao Gao. at the San Diego Zoo San Diego Zoo One of the world's largest collections of mammals, birds, and reptiles, located in San Diego, Calif., and administered by the Zoological Society of San Diego. The 100-acre (40. could turn out to be a huge marketing opportunity for the popular tourist attraction Noun 1. tourist attraction - a characteristic that attracts tourists attractive feature, magnet, attractor, attracter, attraction - a characteristic that provides pleasure and attracts; "flowers are an attractor for bees" . "In terms of getting the public's attention, having a panda to advertise is about as good as it gets for a zoo, and they're smart to exploit that," said Bill Eadie Bill Eadie (born December 27, 1947) is a professional wrestler who has competed under the names of Ax as part of Demolition and The Masked Superstar. He was a high school teacher and coach at Cambridge High School in Cambridge, Ohio, early in his professional , director of San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. State University's School of Communications. Aside from print media coverage, national network shows like ABC's "Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as " and NBC's "Today Show" picked up on the story, as did NBC's "Tonight Show" host Jay Leno Jay Leno (born April 28, 1950) is an Emmy-winning American comedian, writer who is best known as the current host of NBC television's long-running variety and talk program The Tonight Show. Biography Leno was born in New Rochelle, New York. , who mentioned it in a monologue. The zoo's marketing stall keeps mum on attendance figures, allowing only that they have been flat for several years, and zoo spokeswoman Christina Simmons wouldn't speculate on the potential for an increase. The post-9/11 fallout on international tourism has resulted in attractions depending more on local residents and visitors from nearby cities, said Tammi Haughey, general manager of Di Zinno Thompson, the San Diego Convention and Visitors Bureau's advertising agency. That pits the zoo and the Wild Animal Park Wild Animal Park may refer to:
Haughey said plans for co-op marketing would target nearby drive markets like Nevada and Arizona. "Obviously, having panda twins gives us a whole new message to advertise," she said. "We go after these markets year after year, so we have to give people a new reason to come here." Carl Winston, director of San Diego Stare University's hospitality and tourism management program, said area attractions must come up with new ideas to continue to draw people. "Attractions like SeaWorld and Legoland have to continually reinvent themselves or add new rides," Winston said. "While the zoo can't add a ride at this point, or a new attraction, it's done a great job of taking advantage of these events with the panda pregnancies." If both cubs survive, the zoo will have five giant pandas, more than any other zoo outside of China. Bai Yun and Shi Shi arrived at the zoo in 1996. Under a 12-year loan agreement with China, the zoo is required to pay about $1 million a year for the adult pandas. The money goes to help China maintain its land reserves for its estimated 1,000 wild giant pandas. |
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