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Panasonic Lumix Cameras to Begin Photographing the Largest Ever World Heritage Photographic Project.


Osaka Osaka (ō`säkä), city (1990 pop. 2,623,801), capital of Osaka prefecture, S Honshu, Japan, on Osaka Bay, at the mouth of the Yodo River. , Japan, Sept 26, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
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JCN joint communications network (US DoD) 
 Newswire) - Panasonic
Panasonic was also the name of a Finnish electronic music duo.
Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co.
, the leading brand for which Matsushita Electric Industrial Co., Ltd. is known, is backing OUR PLACE - The World's Heritage, a project that will create the largest ever photographic collection of UNESCO UNESCO: see United Nations Educational, Scientific, and Cultural Organization.
UNESCO
 in full United Nations Educational, Scientific and Cultural Organization
 World Heritage Sites. The photographs will be published under the OUR PLACE brand in an initial series of 10 books which will be released over the next 5 years.

A team of international photographers will cover the sites from their physical and geographical aspects, as well as documenting the human presence and interaction that helps make them so important to mankind MANKIND. Persons of the male sex; but in a more general sense, it includes persons of both sexes; for example, the statute of 25 Hen. VIII., c. 6, makes it felony to commit, sodomy with mankind or beast. Females as well as males axe included under the term mankind. Fortesc. 91; Bac. Ab. . An interactive website will be launched later next year, when sufficient images are available. As well as a selection of site photographs, this site, www.ourplaceworldheritage.com, will feature background information relevant to the sites' history and values.

The Panasonic supported project will eventually have an international team of 20 photographers, who will be photographing a large number of the 830 World Heritage Sites situated in 138 countries around the globe. The team will exclusively use the Panasonic Lumix Lumix is Panasonic's range of digital cameras, from pocket point and shoot models to digital SLRs. Many Lumix models are fitted with Leica lenses, and some are effectively Leica cameras without the brand name and with different exterior styling.  range of digital cameras, including the newly launched Digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
, DMC-L1.

Mamoru Yoshida, managing director of Digital Still Camera Business Unit in Matsushita Electric Industrial Co. Ltd, believes that this is an important opportunity for the company: "Panasonic is keen to contribute to photographic culture, and helping promote and protect the important UNESCO World Heritage sites through the Our Place Project makes this a project with which Panasonic is proud to be involved. Through this project, we would like to change peoples' minds, both about the value of World Heritage, and about Panasonic's strong commitment to photographic culture. Our vision for LUMIX is to create a new photo culture in the digital era."

UNESCO's World Heritage Centre has announced a partnership between UNESCO and Our Place Publishing, a New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  Publishing Company, which will manage the project.

"Under this new partnership, World Heritage sites, and the often extraordinary human stories linked to them, will become better known to all. Increased awareness, knowledge and appreciation will also lead to better protection for these remarkable places, many of which are extremely fragile," says Francesco Bandarin, Director of the UNESCO World Heritage Centre.

World Heritage sites are selected for inclusion on the site list if they are judged by the World Heritage Committee to be of "outstanding universal value" and of immense importance to the World for their cultural and natural significance.

Part of the profits from the publications will go back to a soon to be established fund which will work to educate the public on World Heritage issues and could eventually help with the maintenance of some of the more endangered en·dan·ger  
tr.v. en·dan·gered, en·dan·ger·ing, en·dan·gers
1. To expose to harm or danger; imperil.

2. To threaten with extinction.
 World Heritage sites themselves.

The principals behind the New Zealand company The New Zealand Company was formed in 1839 to promote the colonisation of New Zealand. It established settlements at Wellington, New Plymouth, Wanganui and Nelson before ceasing activity about 1844. , Our Place Publishing Ltd, are film and documentary maker, photographer and former Television Executive, Geoff Steven, and Paul Bateman of David Bateman David Bateman can refer to:
  • David Bateman (English poet), a member of the Liverpool-based Dead Good Poets Society
  • David Bateman (Canadian poet)
 Ltd, a New Zealand publishing company which specialises in large co-productions with international publishing partners.

"As a photographer myself, it is a great opportunity as well as a creative challenge, to be able to shoot some of the world's most important locations, and present them to a wide global audience through the OUR PLACE books and website. Panasonic's input has been very beneficial for the project and it is great to be able to supply the latest Lumix cameras to the professional photographers' world wide that are now joining the OUR PLACE team" says Geoff Steven.

Yoshida from Panasonic is pleased with the results so far: "We are now starting to see the first photographs from the OUR PLACE photographers, and it will be a very rewarding task to present them and the many more that will be taken over the next years, to the international marketplace. We will be promoting both the World Heritage's and Panasonic's commitment to photographing it."

Additional information is available at the following web sites:

Panasonic

www.panasonic.co.jp/pavc/global/lumix/

www.panasonic.net/press-room/

Our Place Publishing

www.ourplaceworldheritage.com

UNESCO

www.whc.unesco.org

About Matsushita Electric Industrial Co., Ltd.

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of US$76.02 billion for the year ended March 31, 2006. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (NYSE NYSE

See: New York Stock Exchange
:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the Company's website at http://panasonic.net/.

Source: Matsushita Electric Industrial Co., Ltd.

Contact:
Panasonic
Akira Kadota,
International PR
Tel: 03-3578-1237
Panasonic News Bureau
Tel: 03-3542-6205

Our Place Publishing
Email: info@ourplaceworldheritage.com

UNESCO
Email: g.doubleday@unesco.org


Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

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Publication:JCN Newswires
Geographic Code:9JAPA
Date:Sep 27, 2006
Words:821
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