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Panasonic Announces Availability, Pricing for New AG-DVX100A Mini-DV Cinema Camcorder.


Business Editors/High-Tech Writers

SECAUCUS, N.J.--(BUSINESS WIRE)--Dec. 17, 2003

When Panasonic introduced its breakthrough AG-DVX100 24p/30p/60i 3-CCD Mini-DV camcorder last Fall, it redefined the professional digital camcorder by offering an acquisition tool at an unseen performance and price level.

Panasonic announced today that the AG-DVX100A, the second-generation of this acclaimed progressive-scan camcorder, is available immediately at a suggested list price of $3,995. The 4-pound, hand-held AG-DVX100A is set apart by exclusive CineSwitch(TM) technology supporting 480i/60 (NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ), cinema-style 480p/24fps and 480p/30fps image capture.

"The AG-DVX100 shattered shat·ter  
v. shat·tered, shat·ter·ing, shat·ters

v.tr.
1. To cause to break or burst suddenly into pieces, as with a violent blow.

2.
a.
 the conventional wisdom of what a Mini-DV camcorder could accomplish, and Panasonic has raised the bar much higher with the enhancements this new model delivers," said Stuart English, Vice President, Marketing, Panasonic Broadcast.

The AG-DVX100A is equipped with 20+ new user-requested features including: enhanced 24p and 30p progressive mode functions; improved color reproduction; new cine-like gamma curves and enhanced image adjustments; a slow shutter function for higher sensitivity and dramatic motion effects; smoother zooming and focusing; a new squeeze mode for 16:9 recording; and new auto focus assist and interval recording modes for improved ease and versatility.

Panasonic has outfitted the AG-DVX100A with a new prism to deliver the best picture quality in its class. New on-chip lens design delivers more than 500 lines of horizontal resolution The number of elements, dots or columns from left to right on a printed page, display screen or fixed area such as one inch. Contrast with "vertical resolution," which is the number of rows, dots or lines from top to bottom.

, lower flare and smear, and a high F11 sensitivity, allowing the camera to record at 3 lux (at +18dB) for nighttime acquisition. Native progressive-scan CCDs eliminate interlace To illuminate a screen by displaying all odd lines in the frame first and then all even lines. Interlacing uses half frames per second (fields per second) rather than full frames per second.  artifacts artifacts

see specimen artifacts.
 including horizontal jaggies and motion-edge tearing.

Its precision wide-angle zoom Leica Dicomar allows the run-and-gun shooter to be "one step closer" to the action without the added expense, weight and distortion of an add-on adapter. The AG-DVX100A offers new functions in its 24p and 30p progressive modes, auto focus assist, gain up (+12dB maximum) and SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production.  color bar color bar
n.
See color line.

Noun 1. color bar - barrier preventing blacks from participating in various activities with whites
color line, colour bar, colour line, Jim Crow
 display and output in progressive modes. Also new are three modes for shooting 16:9 wide-screen video, and greatly expanded Cine-Like gamma curves, producing images strikingly similar in tone to film images.

For more information, visit www.panasonic.com/broadcast.

Panasonic Broadcast & Television Systems Co., a unit company of Matsushita Electric Corporation of America (NYSE NYSE

See: New York Stock Exchange
: MC), is a leading supplier of broadcast, professional video and presentation products and systems.
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Publication:Business Wire
Date:Dec 17, 2003
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