Palomar Pomerado Health CMO Gustavo Friederichsen Named 'Communicator of the Year' by Health Care Communicators of San Diego.Business Editors/Health/Medical Writers BIOWIRE2K SAN DIEGO--(BUSINESS WIRE)--March 3, 2004 Health Care Communicators of San Diego (HCC HCC Hepatocellular Carcinoma (liver cancer) HCC Hertfordshire County Council (administrative region of south eastern England UK) HCC Harford Community College (Maryland) ) celebrated the 10th anniversary of its prestigious COTY Award by naming Palomar Pomerado Health (San Diego) marketing executive Gustavo Friederichsen HCC "Communicator of the Year." When Friederichsen was nominated for the COTY Co·ty , René 1882-1962. French politician and the last president (1953-1959) of the Fourth Republic. He was instrumental in recalling Charles de Gaulle to power (1959). , he was still vice president of communications, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and international business for Sharp HealthCare in San Diego. Two weeks before he received the COTY, Palomar Pomerado Health President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael H. Covert announced Friederichsen's appointment as PPH's new chief marketing & communications officer. Friederichsen was recruited to PPH after an extensive national search, according to PPH. Last year's COTY honoree -- Health Care Association of SD and Imperial Counties VP/COO Judith R. Yates, RN, BSN BSN abbr. Bachelor of Science in Nursing , MPH -- presented the award to Friederichsen at HCC's recent Finest Gala at the Prado Restaurant in Balboa Park. "Gustavo has long been a prominent figure in San Diego's health care community," said HCC Co-president Carol Burke of AMN Amn abbr. airman Healthcare Inc., presenting sponsor of the gala. "So it is very fitting that he is our 10th Anniversary COTY winner." Friederichsen has served as director of corporate communications and multicultural services for Sharp, director of strategic communications for Tenet Healthcare Corporation in Santa Barbara, public and government relations manager for Scripps Health, and deputy director for communications with the U.S. Department of Health & Human Services in Washington, D.C. He has also served as a senior policy advisor for San Diego County Supervisor Ron Roberts. Friederichsen attended the executive management program at University of Notre Dame and has a bachelor's degree in journalism from San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. . "Gustavo is one in a long distinguished series of COTY honorees," noted HCC Co-president Katherine Curriden, a Cardiff-based marketing expert and media coach. Prior COTYs include: 2001: Michael Bardin, Scripps Health 2000: David Owens, Palomar Pomerado Health 1999: CeCe Wilkens, Wilkens Communications 1998: Maureen Wisener, Paradise Valley Hospital 1997: Mark Morelli, Children's Hospital 1996: Jim McBride, Kaiser Permanente 1995: Sharon Ross, Palomar Pomerado Health 1994: Diane Gage, Sharp HealthCare 1993: Mickie Stockalper, Stockalper & Associates ABOUT PPHS PPHS Planned Parenthood Health Systems : Palomar Pomerado Health's mission is to "Heal, comfort, and promote health in the communities we serve." PPH is the largest public hospital district in California, covering nearly 800 square miles in Inland North County. Palomar Pomerado includes the 319-bed Palomar Medical Center Palomar Medical Center (PMC) is located in Escondido, California. PMC is operated by the Palomar Pomerado Health (PPH) District. Move To The ERTC - Palomar Medical Center West , 107-bed Pomerado Hospital, two skilled nursing facilities, five health centers, a surgery center, home health program, physician referral physician referral A physician's recommendation to a Pt to consult another physician for a 2nd opinion. Cf Self-referral. service and wellness classes. On the Net: Palomar site: http://www.pphs.org ABOUT HCC: Formed in 1977 -- and affiliated with the American Hospital Association's Society for Healthcare Strategy and Market Development (http://www.stratsociety.org) -- HCC is a nonprofit organization that helps healthcare communicators fine-tune professional skills and keep pace with industry changes. It is the only such organization of its kind in San Diego County. Members represent a broad spectrum of the healthcare industry, including hospitals and health systems, health plans, medical groups, long-term care and skilled nursing facilities, nonprofit organizations, entrepreneurs and agencies specializing in healthcare. Other members specialize in health IT, biotech, medical device and pharmaceutical communications. On the Net: HCC site: http://www.hccsd.org |
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