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Pak exports to Russia will grow 30 pc a year.

Russian market for consumer imports will grow at the rate of more than 15 per cent a year, despite the present overall condition of stagnating that will persist for a couple of years. This was stated by Pakistan Ambassador in Russia, Ashraf J. Qazi. He hoped Pakistani consumer goods export to Russia, which presently amounted to less than 100 million dollars, would grow at a rate of 30 per cent a year.

He suggested to Pakistani businessmen to raise Pakistani exports to Russia to around one billion dollars within next 10-years. "This target is eminently possible if our business community and concerned government authorities are willing to take up the challenge", he added. To a question, he said Russia and Central Asian countries have the best growth potential for Pakistani products. There were no trade barriers of any kind to Pakistani products as faced by Pakistan in western markets, he said.

Talking of the current visit of business delegation from Pakistan, he said it was for "Sniffing the Russian air" and to decide whether they find this atmosphere promising. He suggested arranging a seminar in Pakistan, as a first step, to devise an appropriate national strategy for an "export invasion" of the Russian market.

Qazi said Pakistan has to organise a series of displays of its goods at Moscow, St. Petersburg, Nizhni-Novgorod, Novosibirk, etc., to demonstrate the range, quality and price competitiveness. Consumer tastes in Moscow have a great impact on the consumer markets in other parts of Central Asian countries, he added. To a question, he said presently the overall picture might appear very gloomy but very positive changes are underway that present vast challenges and opportunities for Pakistani business community in this part of the world.

Qazi suggested the approach of initiate, innovation and determination at the level of individual exporter and a proper support, including information, coordination and incentives by the Government to invade this market.
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Title Annotation:Pakistan; 30 percent
Publication:Economic Review
Date:Oct 1, 1992
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