Pajama party. (The Roving Eye).LEAVE it to the French to break new ground on the local fashion scene. Le Meridien at Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , the French-themed hotel near the Beverly Center The Beverly Center is a shopping center in Los Angeles, California, United States. Description The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. , is making a splash with a special pajama bottom it created as a gift to entice VIPs following last year's $15 million renovation. Le Pajamas pajamas Noun, pl US pyjamas pajamas npl (US) → pijama msg; piyama msg (LAM , described as "unisex lounging pants," are cotton and rayon bottoms with three pockets down one side--for le phone, le pager and le Palm Pilot. So guests won't get confused, embroidery spells out which pocket is for which technical accouterment. The pajamas proved so popular that Le Meridien began selling them in its gift shop. So far, the hotel has sold 3,000 Le Pajamas, and General Manager Jacques Ligne said he just ordered 1,000 more. "Many of our guests are entertainment people and they are high-tech oriented, they have their phones and their Palm Pilots," Ligne said. "If they go to the pool, they have to carry those items with them in their bathing suit or robe and it is difficult." The inspiration for Le Pajamas--which come in black and white and sell for $39.95--involved a concierge who found herself helping a clumsy guest as he fumbled with his electronic gadgets poolside. Word of Le Pajamas has spread East, garnering mentions in the Fashion & Style section of The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. . Earlier this month, the promotion earned Le Meridien an award at the California Conference on Tourism. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most consultant Arlene Winnick, who helped come up with the idea for Le Pajamas, said the hotel staff has been pleasantly surprised by the buzz. "I actually saw someone wearing them on the beach in Malibu," Winnick said. "It's so L.A. I mean you can't really walk around in pajamas in New York." |
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