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PaineWebber to sponsor ABC/Raycom college basketball.



CHARLOTTE, N.C./NEW YORK--(BUSINESS WIRE)--Nov. 13, 1995--Leading investment firm PaineWebber has become the exclusive title sponsor of ABC/Raycom college basketball College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA. History
Further information: NCAA Men's Division I Basketball Championship records
, announced Rick Ray, chief executive officer of Raycom, Inc. and Jerome B. Johnston, senior vice president and director of corporate communication for PaineWebber.

Commencing in January, 1996, the ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 network package features 16 broadcast windows and 36 total games.

The multi-year agreement marks the first time that the firm has sponsored a network college basketball package. As title sponsor, the ABC / Raycom college basketball package will now be known as "PaineWebber College Basketball on ABC." As title sponsor, PaineWebber will receive a fully integrated marketing package with on-air identification and in-game features and billboards as well as a complete merchandising package.

The PaineWebber ABC schedule, expanded from 11 windows last season, showcases many of the nation's top teams, including six appearances by defending national champion UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 and several key matchups from the prestigious Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate athletic league in the United States. Founded in 1953, the ACC's twelve member universities compete in twenty sports in the NCAA's Division I. , including the season-finale involving traditional rivals Duke versus North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
.

Since Raycom began televising the ABC college basketball package in 1991-92, 46 different teams from nine conferences and one independent have appeared on the schedule. Raycom has televised 104 games in its four seasons on ABC and each year the previous season's NCAA NCAA
abbr.
National Collegiate Athletic Association
 championship squad has been included on the schedule. Last season, Raycom won the regular-season college basketball ratings race 2.5 to 2.4 over CBS (Cell Broadcast Service) See cell broadcast. .

"We are ecstatic about PaineWebber's involvement with the ABC/ Raycom college basketball package," said Ray. "Last season, our package won the regular-season ratings race for the first time and we expect that trend to continue. We are confident that PaineWebber's investment in this package of college basketball will be returned many times over."

"The quality of this college basketball property complements our corporate reputation as a preeminent investment firm," said Johnston. "This entitlement will give us a significant presence with an audience that is highly educated and fits our client profile of serious investors. The original concept, together with the natural association with education, is a wonderful strategic match for us."

PaineWebber, Inc. is one of the nation's largest full service securities firms, servicing the investment and capital needs of a worldwide client base. The firm employs more than 16,000 people including more than 6,050 investment executives in 318 offices nationwide.

Headquartered in Charlotte, N.C. with seven offices nationwide, broad-based Raycom, Inc. annually televises hundreds of sports and entertainment events and specials, while providing sales and marketing representation services for a variety of clients. Raycom, a subsidiary of Atlanta, Ga.-based Ellis Communications, produces the PaineWebber ABC/Raycom College Basketball telecasts and sells the advertising time. All games air on the ABC Television Network.

CONTACT: Raycom, Charlotte

Richard Kilwien, 704/378-4400

or

SSA (Serial Storage Architecture) A fault tolerant peripheral interface from IBM that transfers data at 80 and 160 Mbytes/sec. SSA uses SCSI commands, allowing existing software to drive SSA peripherals, which are typically disk drives.  Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  

Steve Syatt, 818/501-0700

or

PaineWebber

Peter Casey, 201/902-6775
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 1995
Words:476
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