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Browse Paine, Katie Delahaye 1-5 out of 5 article(s) Title Type Date Words New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business. Nov 1, 2009 2123 Goodbye, eyeballs. Hello, engagement: when budgets are tight, try using new tools and measuring the results to improve your communication efforts. May 1, 2009 1950 How do blogs measure up? Forget reach and frequency. Success in today's marketplace is measured not by how broad your reach is but by how deep your network is. Sep 1, 2007 2246 A book that measures up: Medio Relations Measurement is a near-perfect primer for communicators. Book review Jan 1, 2006 514 Marketing ROI formula makes business sense; just don't get lost in the jargon. Book Review Jan 1, 2004 665

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