Paid Online Content a Key Gaming Vendor Strategy According to In-Stat.SCOTTSDALE Scottsdale, city (1990 pop. 130,069), Maricopa co., central Ariz.; settled in 1895 by Winfield Scott, inc. 1951. It is a resort and retirement center in the Phoenix metropolitan area. , Ariz. -- It is becoming obvious that in the increasingly expensive world of producing consoles and games, both the console vendors and software publishers are looking to the online world to recoup recoup To sell an asset at a price sufficient to recover the original outlay or to offset a previous loss. development costs, reports In-Stat (http://www.in-stat.com). Paid downloadable content and advertising are becoming key elements in this process, the high-tech market research firm says. "Sony and Nintendo both launched new online efforts focused on providing paid downloadable content in the form of games from past consoles as well as casual games that will be available for $3 to $15," says Brian O'Rourke Sir Brian na Murra O'Rourke (1540?–1591), hereditary lord of West Breifne (modern County Leitrim) in Ireland during the later stages of the Tudor reconquest of that country, was proclaimed a rebel and became the first man to be extradited within Britain. , In-Stat analyst. "Meanwhile, Microsoft continued to be the leader in the online console space in 2006, with its announcement of a video and movie download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. service for the Xbox 360." Recent research by In-Stat found the following: * From 2005 to 2010, annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. growth of console subscribers will be 40.8%, and growth of handheld subscribers will be 94.2%. * Online console revenue will grow at a 46% annual rate over the same period. * Revenue from handheld online gaming See gaming. may begin to become a factor in 2007. The research report, "Online Console Gaming 2006: Downloadable Content and Online Advertising to Become Key Revenue Generators" (#IN0602977CM), covers the market for online gaming. It contains forecasts for online game subscribers annually through 2010 for all game console See video game console. and handheld consoles that have online capability, and online gaming revenue, including revenue generated from subscriptions, downloadable games and video content, and advertising. Detailed profiles and analyses are provided for the online console strategies of Microsoft, Nintendo, and Sony, as well as the online handheld strategies of Nintendo and Sony. Analysis of related gaming issues and competitive gaming platforms, including online advertising, digital distribution of gaming, PC online gaming, and casual gaming are included. For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/Ccatalogue.asp?id=212 or contact a sales representative: Eastern North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. : Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com Outside of North America: http://www.instat.com/sales.asp The price is $2,995 (US). About In-Stat Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive incisive /in·ci·sive/ (-si´siv) 1. having the power or quality of cutting. 2. pertaining to the incisor teeth. in·ci·sive adj. 1. Having the power to cut. market knowledge and guidance on future market opportunities. In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. , In-Stat is a division of the largest business-to-business publisher in the U.S. |
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