Pageflex Showcases Dynamic Composition Tools at Print 01.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 5, 2001

Pageflex, Inc. will be demonstrating its variable data composition technologies at Print 01 in Chicago's McCormick Place. Held every four years, Print 01 is the largest US-based International trade show for the graphic arts industry.

Pageflex will demonstrate the following products.

-- Pageflex(TM) Mpower(TM) 3.0, the next generation of its award-winning personalization and customization software. Only recently announced, Pageflex Mpower 3.0 comes packed with a host of features that set a new standard of quality for variable data publishing and make it easier than ever to get Web-to-Print projects up and running.

-- Pageflex Persona(TM), the easy-to-use solution for variable publishing on the desktop. Persona includes many of the same features as Pageflex Mpower, including the unique "flex" features, for producing high-quality printed output.

-- Pageflex .EDIT(TM), the first real-time, browser-based document editor. .EDIT turns an Internet browser into a sophisticated desktop publishing tool. Print 01 will be the first public showing of this hot new technology.

-- A sneak preview of a new scaleable, enterprise-level product, code-named "Park Street." Built on the same NuDoc(TM) composition engine as Pageflex Mpower, Park Street will extend Pageflex's publishing product line. Park Street promises to deliver a scaleable solution for high traffic, Web-to-print projects.

Pageflex will be appearing in two booths courtesy of its partners, Xerox and Indigo.

In the Indigo booth, #2129, Pageflex will have live demonstrations of their full product line. As part of the PPML Tour organized by the Print On Demand Initiative (see www.podi.org), Pageflex will send live Personalized Print Markup Language (PPML) output from Persona to Indigo's digital presses. Pageflex is a member of PODi and was instrumental in the development of PPML.

In the Xerox Variable Imaging Learning Zone (booth #8805), Pageflex will host two training classes for Pageflex Persona. In cooperation with Xerox, one class will focus on using Persona for outputting Creo/Scitex VPS. In cooperation with Electronics for Imaging (EFI), another class will focus on using Persona--Fiery Version to create PPML output for EFI's industry-leading Fiery technology. In addition, Xerox will be giving a wireless demonstration of a Web-to-print project using the customization capabilities of Pageflex Mpower.

"We are excited about appearing at Print 01 in cooperation with our partners," said Sang Lee, Vice President of Sales and Marketing at Pageflex. "The many demonstrations we have prepared showcase the high quality of our variable composition engine across a wide variety of output formats. Our .EDIT technology is a real break-through product, and Print 01 is the perfect arena to show how printers can expand their web-based services."

Print 01 runs from September 6th to 13th. Pageflex will be demonstrating its products throughout the entire show.

About Pageflex, Inc.

Pageflex (www.pageflexinc.com) is the leading developer of dynamic page composition technologies for a wide variety of markets including Web-to-print, cross-media publishing, document customization and on-demand marketing. Pageflex licenses its award-winning products worldwide to Web-to-print companies, application service providers, customer relationship management (CRM) companies, print service providers, and corporations.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com).

About Pageflex Mpower

Pageflex Mpower is an enterprise solution for dynamically creating personalized or customized pages. Driven by customer profile information entered into a Web form or database, Mpower selects custom text and graphics elements and assembles them into sophisticated business documents using flexible design templates. Mpower creates GIF and JPEG document previews and generates PostScript, PDF, and PPML output. Mpower also includes output drivers for select vendor-specific formats.

About Pageflex Persona

Pageflex Persona is a desktop application designed to produce customized business documents. It is an easy-to-use product for getting started in variable printing, while offering powerful features not found in existing variable data solutions. Persona projects easily migrate to Mpower. Persona includes drivers for PDF and PostScript output. PPML and select vendor-specific drivers are available separately.

Pageflex, the Pageflex logo, .EDIT, Mpower, Persona, and NuDoc are trademarks of Pageflex, Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners.