Pageflex Releases Persona 1.5; New Release Provides Enhanced Support for PPML and VPS Output.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jan. 8, 2002 Pageflex, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS), announced today the release of Pageflex(TM) Persona(TM) 1.5. Persona is Pageflex's desktop application for variable content publishing. Persona 1.5 provides improved optimization for PPML (Personalized Printer Markup Language) An XML-based printer language developed by the PODi association that is designed for printing customized documents with digital printers. (personalized print markup language markup language Standard text-encoding system consisting of a set of symbols inserted in a text document to control its structure, formatting, or the relationship among its parts. The most widely used markup languages are SGML, HTML, and XML. ) and CreoScitex VPS (1) (Vectors Per Second) The measurement of the speed of a vector or array processor. See vector, vector processor and array processor. (2) (Virtual Private Server) See OS virtualization. (variable print specification) output drivers. In addition, Persona supports other vendor specific output drivers, such as, Indigo JLYT and Xeikon Intellicache. The VPS driver for Persona is available through Xerox. PPML and all other vendor specific output drivers may be purchased separately from Pageflex. "The release of Persona 1.5 continues to reflect Pageflex's strong commitment to supporting leading-edge open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , such as PPML, and system-specific drivers, such as VPS," said Sang Lee, Vice President of Sales and Marketing for Pageflex. "Our customers can now take full advantage of using PPML and VPS output devices when creating world-class personalized documents with Persona." Persona is an easy-to-use application for Microsoft Windows(R), which allows users to create sophisticated, personalized documents. Persona includes powerful exporting capabilities to other Pageflex applications, including Mpower and .EDIT. This provides users with a natural growth path as projects grow and become more complex. Persona provides page layout and composition tools, including the ability to design page templates and modify composition settings, such as leading, kerning, justification, and hyphenation Breaking words that extend beyond the right margin. Software hyphenates words by matching them against a hyphenation dictionary or by using a built-in set of rules, or both. See discretionary hyphen. . Persona users can create conditional rules that determine which content is used in each copy of a document based on a database of customer profiles. Text and image containers then "flex" (resize Verb 1. resize - change the size of; make the size more appropriate size - make to a size; bring to a suitable size rescale - establish on a new scale ) based on the size or orientation of the dynamic content that flows into them. In addition, surrounding containers move in concert to adjust with the change, maintaining the page design integrity. Persona is the first variable publishing solution to use XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. as the intermediate data format between a profile database and the page composition process. PPML is a new XML-based industry standard print language for high-speed production of reusable page content. It is an open, interoperable, device-independent standard that will enable the widespread use of personalized print applications. PPML was developed by the world's leading manufacturers of print technology (including Pageflex) as part of the Print on Demand Initiative (PODi) (www.podi.org). The VPS format is specifically designed for driving Xerox's DocuColor 2000 Series digital presses, thereby allowing these devices to operate at full engine-rated speed. Xerox is the exclusive distributor of the VPS output driver for the Xerox Production Color Printing Systems. Xerox has a non-exclusive, world-wide distribution deal with Pageflex for Persona. About Pageflex, Inc. Pageflex (www.pageflexinc.com) is the leading developer of dynamic page composition technologies for a wide variety of markets including Web-to-print, cross-media publishing, document customization and on-demand marketing. Pageflex licenses its award-winning products worldwide to Web-to-print companies, application service providers, customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) companies, print service providers, and corporations. The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com). About Pageflex Persona Pageflex Persona is a desktop application designed to produce customized business documents. It is an easy-to-use product for getting started in variable printing, while offering powerful features not found in existing variable data solutions. Persona projects easily migrate to Mpower. Persona includes drivers for PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. and PostScript output. PPML and select vendor-specific drivers are available separately. About Pageflex Mpower Pageflex Mpower is an enterprise solution that allows companies to dynamically create personalized pages. Driven by customer profile information entered into a Web form or database, Mpower selects custom text and graphics elements and assembles them into sophisticated business documents using flexible design templates. Mpower creates GIF GIF in full Graphics Interchange Format Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. and JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. document previews and generates PostScript, PDF, and PPML output. Mpower also includes output drivers for select vendor-specific formats. Pageflex, the Pageflex logo, .EDIT, Mpower, NuDoc, and Persona are trademarks of Pageflex, Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners. |
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