Pageflex Puts Personalized Cross-Media Campaign Management on the Desktop with Launch of Pageflex Persona Cross Media Suite.CAMBRIDGE, Mass. -- Pageflex (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS, www.pageflex.com), the leading provider of cross-media and Web-to-print technology for personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , today announced the release of Pageflex Persona Cross Media Suite, a completely new desktop software application suite enabling targeted and personalized content in both print and email. The product incorporates award-winning variable data and cross-media functionality from Pageflex into a desktop application and is the only desktop application on the market to enable database-driven personalized output in both print and email. "With the release today of Pageflex Persona Cross Media Suite, desktop users finally have a powerful yet easy-to-use cross-media application that enables them to achieve the increased response rates that result from professionally-crafted targeted marketing," commented Anna Chagnon, Pageflex CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Marketers and service providers will appreciate the flexibility of the feature set, enabling unmatched sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. in messaging while automatically maintaining design integrity in highly variable print and email output." Pageflex Persona Cross Media Suite delivers powerful features not found in other variable data extensions or applications, allowing it to serve as campaign central for personalized cross-media marketing programs. Among the compelling features are cross-media capabilities for creating coordinated, personalized print and email campaigns; variable-length document capabilities; support for workflows that imprint variable data on preprinted color shells; and the ability to compose text in more than 60 languages, including Japanese and Chinese. The core technology features a robust XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. composition engine, designed specifically for variable data, and patented "flex" technology that automatically resizes items on a page based on the amount of custom content added. These features enable users to produce database-driven, one-to-one targeted and personalized documents including direct-mail postcards, mailers and emails, coupons, business cards, event-related collateral, marketing materials, travel itineraries, personalized booklets and much more. As a desktop application, Pageflex Persona Cross Media Suite provides a powerful entry point for companies seeking to drive communications and production workflows with database information. In addition, the product offers flexible migration options enabling easy adaptability to evolving business requirements. "In planning for diverse service offerings and growth," noted Chagnon, "users benefit from the suite's ability to share templates and projects with server-class Pageflex products, including Pageflex Storefront, .EDIT and Mpower. For printers, service providers, agencies, and corporate marketing departments, this means the ability to collaborate with each other, execute projects in a distributed environment, or simply keep options open for future migration to a Web-to-print or enterprise-wide system." Availability and Pricing Pageflex Persona Cross Media Suite is available now from Pageflex and its resellers. The complete application suite is priced at $4,995, which includes output drivers for EPS (Encapsulated PostScript) A PostScript file format used to transfer a graphic image between applications and platforms. EPS files contain PostScript code as well as an optional preview image in TIFF, WMF, PICT or EPSI, the latter being an ASCII-only format. , HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , PostScript, and PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. . Add-on drivers for optimized output formats are available for $2,500. Available optimized output drivers include PPML (Personalized Printer Markup Language) An XML-based printer language developed by the PODi association that is designed for printing customized documents with digital printers. , VDX vdx - virtual network bios driver , VIPP VIPP Victorian Industry Participation Policy (Australia) VIPP Visiting International Professional Program VIPP Verified Internet Pharmacy Practice VIPP Variable Information Postscript Printware , VPS (1) (Vectors Per Second) The measurement of the speed of a vector or array processor. See vector, vector processor and array processor. (2) (Virtual Private Server) See OS virtualization. , and JLYT. About Pageflex Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality. Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since. Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide. Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology. Pageflex, Pageflex Persona Cross Media Suite, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion