Pageflex Joins Canon USA Alliance and Industry Marketing Program with New Pageflex Persona Cross Media Suite.

CHICAGO -- Pageflex (NASDAQ: BITS) (www.pageflex.com), the leading provider of Web-to-print technology, and Canon U.S.A., Inc., the leader in professional business and consumer imaging equipment and information systems, today announced that Pageflex has joined Canon U.S.A.'s Imaging Systems Group (ISG) Alliance and Industry Marketing (AIM) program. This agreement enables joint promotion of Pageflex Persona Cross Media Suite(TM), a new variable data software application for the desktop, to more than 5000 sales representatives across all Canon Authorized Dealer Channels.

Demonstrations of Pageflex Persona Cross Media Suite currently can be seen in the Pageflex booth (#6951) and the Canon booth (#2079) at Print 05 in Chicago's McCormick Place through September 15. Held every four years, Print 05 is the largest US-based international trade show for the graphic arts industry.

"With Pageflex Persona Cross Media Suite, Canon's digital color customers are extended a sophisticated variable data publishing solution that will provide customers with a total solution, one that will enable them to differentiate themselves and grow their digital businesses," said Sam Yoshida, director and general manager, Product Marketing Division, Canon U.S.A., Inc. "As the need for personalization and relevant marketing materials has increased, it has become increasingly important that our customers have access to easy - yet powerful - variable content publishing solutions. With Pageflex Persona Cross Media Suite, Canon's dealer channel can offer customers a desktop application designed to leverage valuable customer information to produce database-driven, one-to-one business collateral and other personalized print documents."

Canon U.S.A.'s Marketing Alliance program is designed to help leading software and hardware companies deliver value-added workflow solutions to users of Canon's core line of imageRUNNER(TM), CLC and Integrated Filing Systems products. Canon presents these products in order to help customers identify potential new solutions and workflow scenarios in which they can most effectively utilize their Canon products.

"Pageflex is excited about the opportunity to co-market this solution with a company as innovative as Canon, and pleased to work with the Canon U.S.A. dealer channels to introduce Pageflex technology into Canon color production environments," said Anna Chagnon, Pageflex CEO. "Pageflex Persona Cross Media Suite is loaded with a wide range of features that will enable Canon digital color customers to produce everything imaginable from heavy-duty variable data documents to sophisticated multi-touch marketing campaigns."

About Pageflex Persona Cross Media Suite

Pageflex Persona Cross Media Suite is a desktop application incorporating award-winning variable data and cross-media functionality from industry-leader Pageflex. It serves as campaign central for cross-media marketing programs ranging from print personalization, to variable-length documents with 100% content customization, to personalized emails. Among the compelling features in the product are its simple, easy-to-use variable data interface, variable-length document capability, flexible layouts, and support for more than 60 languages, including Japanese and Chinese.

Pageflex Persona Cross Media Suite provides an easy entry point for printers, service providers, small business owners, and corporate marketing departments beginning to use variable data and personalized emails, while offering powerful features not found in other variable data extensions or applications. As a company's capabilities and needs grow, Pageflex Persona Cross Media Suite projects are fully compatible with Pageflex server-class products, enabling, for example, instantaneous deployment to an online Web-to-print storefront or online customization and interactive editing by remote staff.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion. For more information, visit www.usa.canon.com.

About Pageflex

Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality.

Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since.

Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

Pageflex, Pageflex Persona Cross Media Suite, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners.