Packaging World Launches New Digital Edition with Texterity.

Business Editors/High-Tech Writers

SOUTHBOROUGH, Mass. & CHICAGO--(BUSINESS WIRE)--May 24, 2004

Texterity, Inc., today announced that Summit Publishing Company is delivering Packaging World, a leading publication for the packaging community, using Texterity's Published Web Format digital delivery solution. A sample edition of the magazine is available on the web at http://www.packworld.com/digital/.

"Before choosing Texterity, we surveyed our readers' preferences using digital magazines from several providers," said David Newcorn, VP New Media, Summit Publishing. "Based on the response, we chose Texterity's Published Web Format, primarily because of the ease of reading online. With Texterity's solution, no download or plug-ins are required. Our readers found Texterity to be superior in ease of use, readability, navigation, and overall satisfaction."

The digital edition of Packaging World includes several unique reader features, including immediate browser ("no plug-in required") access to issues, archive searching, integrated video presentations, and downloadable editions available in Published Web Format or optional Adobe PDF.

"Summit Publishing is known as a leader in using new media to increase circulation, generate additional revenue, and provide readers and advertisers with highly tailored programs to fit their needs," said Martin Hensel, President of Texterity. "We are excited to be providing Packaging World with our digital delivery solution. The magazine is a great fit for digital delivery, and with our solution Texterity provides readers with an immersive experience, including access to multimedia, right from their magazine issue."

The Published Web Format (PWF) solution includes subscriber management, content conversion, hosting, intelligent tracking, and branding for each magazine. PWF provides the following key features and benefits for magazines:

-- Viewable with any web browser without a plug-in or

application. Readers get immediate access to content with a

single click from email or web site. Viewing from Windows,

Macintosh, Linux, and virtually any web browser is supported.

-- A complete magazine viewing experience. Replicates the

experience of the print edition with the same layout, page

numbers and image quality of the magazine, but with the

navigation, linking, and ease-of-use of the web. Full support

for multimedia, cover wraps, bellybands, pop-up cards and

gatefolds is included.

-- Subscriber management. Works with all major fulfillment

systems and formats. Fully configurable "Last Issue"

notifications, access restrictions, and flexible rules for

archive issue access on a per-subscriber basis.

-- Integrated email delivery and tracking service. Provides email

delivery and tracking, including mails opened, click-through,

"send to a friend", opt-outs, and bounce back breakdowns for

both Text and HTML email.

-- Article and ad tracking. Full reporting on article access, ad

viewing, and third-party linking provides measures of

readership and advertising effectiveness.

About Summit Publishing Company

Based in Chicago, Summit Publishing Company publishes Packaging World, the leading B2B packaging magazine reaching over 90,000 qualified packaging professionals each month. Packaging World's companion Web site, Packworld.com, features a digital edition of Packaging World, a Supplier Directory and the Web's most comprehensive archive of packaging information.

About Texterity, Inc.

Texterity (www.texterity.com) is a leading provider of electronic publishing services enabling the transformation, delivery, and tracking of magazines, catalogs, corporate documents, and digital libraries. Texterity provides services to customers including Dow Jones & Co., Inc., Penton Media, Summit Publishing, Hearst, CMP, Ziff-Davis Media, IDG, Penguin Putnam, Baker & Taylor, Time Warner, and Microsoft Corporation. Texterity is headquartered in Southborough, Massachusetts, USA.

Texterity and Published Web Format are registered trademarks and/or service marks of Texterity, Inc.