Pacific Bell forms Entertainment Unit; Sales, Marketing, and R&D team dedicated to booming industry.LAS VEGAS--(BUSINESS WIRE)--April 15, 1996--In response to increasing demand for tools that bring greater efficiencies to the business-to-business process, Pacific Bell has formed a separate unit devoted to the sales, marketing, and product development of high-quality, high-speed voice, data, and video services for the entertainment industry in California.
The market represents a $250-million-per-year opportunity for Pacific Bell by the year 2000, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. a study by the Boston Consulting Group.
The announcement, concurrent with NAB '96, is made by Larry Kunke, executive director of Pacific Bell's FasTrak Video Services, and Bill Powers, vice president of Sales, Priority Accounts-South.
Increasingly, development of film, television, and video productions is the product of collaborations between a variety of specialized companies. As these companies take on increasing prominence, the need for advanced communications tools also has increased.
The Entertainment Market Business Unit, as the new Pacific Bell Group is named, addresses these needs by providing the benefits of the company's infrastructure and expertise in voice, video, and data networks to offer optimal bandwidth and cost-effective access among studios, production houses, and post-production houses.
"One intent of the Entertainment Market Business Unit's formation is to align sales and marketing approaches in a more focused manner," Kunke said. "Another is to increase our understanding of the industry's need for faster and more affordable technical applications."
Using the wide array of data and video services, content providers establish networks to quickly and efficiently transfer files between the various entities involved in a production.
"Pacific Bell's FasTrak Video Services enables professionals in the process of developing entertainment content to have access to each other and to their projects from their studios, production houses, and even from their homes," Kunke said. "Producers, directors, musicians, graphic artists, and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. experts may collaborate on a project separately, even when they are at different locations."
Kunke and Powers developed the new business unit after conducting an analysis of the entertainment arena and identifying the industry's need for the company-branded FasTrak Video Services and FasTrak Data Services (e.g., ATM, Frame Relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. , SONET, SMDS (Switched Multimegabit Data Service) A high-speed, switched data communications service offered by the local telephone companies for interconnecting LANs in different locations. It was introduced in 1992 and became generally available nationwide by 1995. , and ISDN ISDN
in full Integrated Services Digital Network
Digital telecommunications network that operates over standard copper telephone wires or other media. ). The pair targeted content developers after recognizing the opportunity to enable new efficiencies in the production process using the latest in telecommunications technology.
"Until this year, we saw the opportunity but didn't have the organizational structure This article has no lead section.
To comply with Wikipedia's lead section guidelines, one should be written. in place to approach this market aggressively," Kunke said. "Now, the time is right and we have the necessary people and resources."
A 40- to 50-person team based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).
The San Francisco Bay Area, colloquially known as the Bay Area or The Bay will pursue an industry that represents the second-largest export business in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Evident of the importance of the industry in California, a report released in February by the Center for the New West said the state is adding two jobs in entertainment-related businesses for each job lost in aerospace.
Approximately 70 percent of the production industry's output comes from Los Angeles, prime territory for Pacific Bell.
Pacific Bell is a subsidiary of Pacific Telesis
Pacific Telesis Group was one of the seven Regional Bell Operating Companies created after the 1984 breakup of AT&T as a holding company for Pacific Bell and Nevada Bell. Group, a diversified telecommunications corporation based in San Francisco. -0-
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CONTACT: Pacific Bell, Los Angeles
David A. Dickstein, 213/975-4074; pager: 213/307-6454