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Pacific Bell Chooses ADTRAN Total Reach for Repeaterless ISDN Delivery; Two-Year Contract Awarded to Support Deployment.


HUNTSVILLE, Ala.--(BUSINESS WIRE)--April 4, 1997--ADTRAN, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADTN ADTN Administrative Data Transmission Network
ADTN Administrative Data Telecommunications Network
) announced today that it has signed a two-year contract to supply Pacific Bell with its repeaterless ISDN ISDN
 in full Integrated Services Digital Network

Digital telecommunications network that operates over standard copper telephone wires or other media.
 delivery system, Total Reach. ADTRAN's Total Reach will be used by Pacific Bell in its efforts to make ISDN available throughout its service area.

"This contract represents a large commitment to a system that will enhance Pacific Bell's aggressive response to customer requests for ISDN, as the Total Reach products afford a quicker, easier option for long-range ISDN deployment," ADTRAN Vice President of Telco Marketing Tom Stanton said.

Traditional deployment of Basic Rate ISDN service to locations beyond approximately three miles requires the use of an ISDN repeater, which regenerates the transmission signal. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Pacific Bell, a significant number of its customers are located at distances that would have required repeaters to deploy ISDN service. The Total Reach ISDN products allow the extension of Basic Rate ISDN to distances of almost six miles, effectively doubling the deployment range of ISDN service. By eliminating the need for repeaters, Total Reach drastically reduces the labor-intensive and time-consuming process associated with repeater installation.

"We're delighted to have this product available to us," said Pacific Bell Executive Director of Transportation Engineering Glenn Anderson. "Total Reach will help Pacific Bell be more responsive in delivering long-range ISDN service. We are committed to leveraging technology that helps us meet our high standard of customer service." The Total Reach family of products uses ADTRAN's latest technological breakthrough called Simple Coded - Pulse Amplitude Modulation (SC-PAM SC-PAM Simple Coded - Pulse Amplitude Modulation (also abbreviated SCPAM) ) to extend digital services over one twisted pair of copper wires. This technology permits an extended range digital transmission by reducing the attenuation Loss of signal power in a transmission.
Attenuation

The reduction in level of a transmitted quantity as a function of a parameter, usually distance. It is applied mainly to acoustic or electromagnetic waves and is expressed as the ratio of power densities.
 over the copper loop and increasing tolerance to noise.

The Total Reach ISDN system used by Pacific Bell includes the TRI-C central office unit and two different remote units. One is a stand-alone TRI-R 400 mechanics card, primarily for business customers, and the other is the TRI- RNID RNID Royal National Institute for the Deaf (and Hard of Hearing People; UK)
RNID Request Node Identification
RNID Return Node Identification
 for residential customers. Pacific Bell is a California-based subsidiary of SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Communications Inc., the nation's second-largest telecommunications company and a leading company in the global telecom industry. Through its subsidiaries, SBC provides innovative communications including local and long-distance telephone, wireless, paging, Internet access, cable TV and messaging services, as well as telecommunications equipment and directory advertising and publishing.

ADTRAN was established in 1985 to design, develop and manufacture advanced transmission products for high-speed digital communications. In addition to its HDSL See DSL.

HDSL - High bit-rate Digital Subscriber Line
 products, ADTRAN is a primary provider of DDS (1) (Digital Data Storage) See DAT.

(2) (Data Dictionary System) See QuickBuild and OpenDDS.

(3) (Dataphone Digital S
 and ISDN digital loop products to Regional Bell Operating Companies and many well known OEMs. The broad selection of customer premises products offered by ADTRAN includes a complete line of DSU/CSUs, a variety of ISDN extension and network terminating products and flexible T1 multiplexers. For more information regarding ADTRAN and its products, call 1-800-326-3700, fax (205) 971-8116, or E-Mail: info@adtran.com. ADTRAN can be found on the Internet at www.adtran.com.

CONTACT: ADTRAN

Stacy Thomas, 205-971-8488

sthomas@adtran.com

or

Pacific Bell

Shirley Macbeth, 415-394-3892
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 4, 1997
Words:502
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