Pace To Launch Spring Marketing Campaign.Business Editors/High-Tech Writers CTAM CTAM Cable and Telecommunications Association for Marketing CTAM Cable Television Administration and Marketing Society CTAM Centralized Tuition Assistance Management (Army education) CTAM Climb to and Maintain Digital Conference NEW ORLEANS--(BUSINESS WIRE)--April 7, 2003 CTAM Digital Conference, April 8-11: Pace Micro Technology Americas announced today that it will launch a spring marketing campaign this month surrounding the deployment of its newest digital cable gateway, the Pace DC-550 HD. Entitled, "The Best Weapon in the Fight Against Satellite," the campaign announces the weapon - the Pace DC-550 HD cable gateway - and features a vulture vulture, common name for large birds of prey of temperate and tropical regions. The Old World vultures (family Accipitridae) are allied to hawks and eagles; the more ancient American vultures and condors are of a different family (Cathartidae) with distant links to as it awaits the imminent demise of satellite. Campaign elements will include advertising, direct mail, trade show events, giveaways, along with other high-profile activities. "It's a unique campaign that focuses on our Pace DC-550 HD product - which is the best deterrent to satellite the cable industry has ever had," said David Novak David Novak is a scholar of Jewish philosophy, law (Halakha) and ethics. He has Conservative rabbinical ordination and has trained with Catholic moral theologians. Trained at Georgetown University, Novak has taught at the University of Virginia and currently teaches at the , VP-Marketing for Pace Americas. "Our Pace DC-550 HD product is the most innovative, cost-effective, and consumer-friendly gateway available to support VOD See video-on-demand. VoD - video on demand , HD, and all the latest on-demand services in the market today," he added. About Pace Micro Technology Pace Micro Technology plc (LSE LSE - Language Sensitive Editor :PIC) is a leader in digital television technology. The Company's primary focus is the development of innovative home gateway (set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. ) solutions for operators, broadcasters, telecommunications companies and retail markets worldwide. In addition, Pace develops edge of network devices for service providers, in particular digital IP gateways for low-cost integrated voice and data services. Pace's head office is in Shipley West Yorkshire, with further offices in Bracknell, Cambridge, the USA, France and Hong Kong. For further information, please visit Pace's web site at http://www.pacemicro.com. |
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