Printer Friendly

Pabst premieres a malt liquor "draft." (Pabst Brewing Co.)

Detroit's Pabst Brewing Co. recently announced the introduction of Old English 800 Draft, the malt liquor category's first "draft-style" product, according to the brewer.

Lutz Issleib, Pabst chairman, reported the brew will be made immediately available to all 50 states in both bottles and cans. Issleib added O.E. 800 Drafts has "full malt liquor flavor and body as well as the same high quality as the award winning O.E. 800."

The product is packaged using cold-filtration instead of heat pasterurization, and for this reason, Issleib expects O.E. 800 Draft to become and important brand extension for the already successful line. Last year, 1.7 million barrels of O.E. 800 were shipped, and brewery forecasters foresee shipments of 200,000 barrels of the draft brand in its first year.
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Mar 16, 1992
Words:132
Previous Article:Rainier brews first "draft-style" beer in the northwest.
Next Article:Hopland Brewery welcomes spring with Celebration Ale.
Topics:


Related Articles
Coalition calls malt liquors 'harmful gateway' drugs.
Willow Distributors Inc. launches Cheers brew.
Heileman launching another malt liquor.
Pabst revives old label in new ale.
Schlitz Malt Liquor enters draft market.
Malt liquors continue to draw criticism.
Pabst 1992 production increases 6%.
The Miller Brewing Co.
Pearl volume will shift to Fort Worth.
Colt Ice is new offering from Pabst.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters