PVH to Air IZOD and VAN HEUSEN Ads During the Broadcast of SUPERBOWL XLI.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Phillips-Van Heusen Corporation (NYSE NYSE See: New York Stock Exchange : PVH PVH Poudre Valley Hospital (Fort Collins, CO, USA) PVH Phillips Van Heusen Corporation PVH Pulmonary Venous Hypertension PVH Pinocchio Village Haus (Walt Disney World) PVH Peri-Ventricular Hemorrhage ) announced today the purchase of commercial airtime during the broadcast of SUPERBOWL XLI on the CBS (Cell Broadcast Service) See cell broadcast. network this Sunday, February 4, 2007. "We are committed to building brand value through image advertising. The opportunity to showcase two of our legacy brands on such a great media stage has us very excited," stated Emanuel Chirico, Chief Executive Officer of PVH. This will mark the debut of a newly completed advertising campaign for the Van Heusen brand. Shot in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , the 30-second spot presents a visual rollercoaster ride of lifestyle moments facing the modern-day man. Through computer-generated graphics, the "Van Heusen Man" magically changes to stay appropriately dressed for every setting. The ad kicks off the largest media campaign in the history of the Van Heusen brand, with national television, online and cinema advertising to follow. Last year's Superbowl broadcast was seen by an estimated 91 million viewers. The Company also announced placement of the commercial for its IZOD PerformX brand sportswear that premiered during this past holiday season. The spot, filmed in Iceland and the Bahamas, embodies an energetic, high-impact message intended to exemplify core customers who are adventurous and fun-seeking. The 30-second ad features men's and women's active sportswear and will highlight a new mark for the brand being introduced on products this season. Men's products are seen on actor Tyler Denk Tyler Denk is a male model and a recovering drug addict notable for his appearance on The Amazing Race 10, which he had won along with teammate James Branaman. Born in Columbus, Ohio, Denk and his teammate Branaman both traveled four continents, 13 countries and 44,000 , winner of this year's amazing race seen on CBS. Both ads were conceived by PVH in-house creative, directed by Ben Orisich and produced by premier design source HOMENYC. Phillips-Van Heusen Corporation is one of the world's largest apparel and neckwear companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, Arrow, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG BCBG Bon Chic Bon Genre Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, and Perry Ellis. For more information about Phillips-Van Heusen Corporation, visit www.pvh.com |
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