PUTTING POP IN YOUR SODA; PEPSI SAYS SOFT DRINK PACKS A WALLOP.Byline: John Hendren Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Ancient Indians believed the guarana guarana /gua·ra·na/ (gwah-rah´nah) [Tupi-Guarani] the Brazilian woody vine Paullinia cupana, or a dried paste prepared from its seeds which is used as a stimulant and tonic in folk medicine and for the treatment of headache in berries in Pepsi's new Josta soft-drink contain ``raw, potent power,'' the bottle says. A television spot for the beverage shows two elderly men lamenting the fact that they had to turn down two Swedish nurses for a weekend in Paris. Another depicts a grandfather who tells his grandson he regrets his youthful failure to ``chase women'' and ``party till dawn.'' Pepsi doesn't actually call its new drink an aphrodisiac aphrodisiac Any of various forms of stimulation thought to arouse sexual excitement. They may be psychophysiological (arousing the senses of sight, touch, smell, or hearing) or internal (e.g., foods, alcoholic drinks, drugs, love potions, medicinal preparations). (nudge, nudge, wink wink). But after nearly two years of test-marketing, the No. 2 soft-drink maker is rolling out the caffeine-charged drink with a suggestive national marketing campaign that hints at hidden powers. Shrouding a drink in mystery draws interest that other new drinks lack, said Jennifer Solomon, a soft-drink industry analyst at Salomon Brothers
Salomon Brothers was a Wall Street investment bank. in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . ``There's just a little bit more mystique to this. It's not like it's just an orange flavor.'' CAPTION(S): Photo Photo: No caption (Color--Josta soft drink) |
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