PUBLISHER TOOL GENERATES ADVERTISING REVENUE.

Savicom, San Francisco, a pioneer in easy-to-use email delivery technologies for advanced email marketers, has releaseed its newest product offerings, Savicom CampaignPlus and Savicom Publisher. Designed for marketers, agencies, and publishers who are focused on maintaining profitable customer relationships through retention-based email marketing, CampaignPlus and Publisher offer advanced functionality at exceptionally cost-competitive prices.

"Email marketing is at a crossroads," said Bill McGee, vice president of marketing for Savicom, "legislation, delivery blocking, false positives generated by filters are all critical issues. Long term, email that engages prospects and customers with timely, relevant content based on expressed preferences and transactional behavior will continue to be welcomed, read, and acted upon."

Marketers today require email delivery systems that offer advanced behavioral targeting and robust data analytics to support comprehensive relationship marketing efforts. With the robust features included in Savicom CampaignPlus, list managers can deliver recipient-centric emails while keeping the underlying email delivery and data management tool costs low to maximize ROI.

CampaignPlus, Savicom's premier feature set, offers:

-- Conversion Tracking -- the ability to track website activity in response to email messages and provide a complete ROI metric.

-- Dynamic Content -- automatically send personalized and customized emails based on recipient activity, demographics, and preferences.

-- Advanced Campaign Targeting -- segment databases and send messages based on recipients' past activity and response behavior.

-- AutoCampaign -- send response emails or a string of messages triggered by customer actions.

-- List Testing -- extract statistically reliable samples and conduct tests to pre-determine and optimize message effectiveness.

-- In-Depth Reporting and Data Mining-provides powerful data mining and reporting tools using Pivot Table Reports.

In addition to CampaignPlus, Savicom unveils its Publisher offering -- a full line of email and list management tools designed to meet the specific needs of the traditional print media industry. In addition to behavioral targeting and dynamic content tools, Publisher includes WebFetch, an advanced content management tool that retrieves website content and automatically populates an email template, and Recurring Messaging, a feature that sends new emails on a predetermined schedule whenever web content is updated. Savicom Publisher is the premier tool for publishers looking to build reach and generate incremental advertising revenue while significantly reducing the operational impact on IT staff.

About Savicom

Pioneering interactive marketing technologies since 1996, Savicom offers powerful, easy-to-use web-based list management and email delivery tools to agencies, publishers and marketers. Savicom's advanced, patent-pending technology and commitment to responsible electronic marketing practices enable our clients to develop profitable customer relationships through relevant and personalized communications. The company provides email marketing services to more than 500 customers, including New Line Cinema, Agilent, Capcom, The Desert Sun, Odwalla and the Reno Gazette-Journal. Headquartered in San Francisco, California, Savicom is privately held and has been profitable since 1998. For more information, visit www.savicom.net.

For more information, call 415/983-0990 or visit http://www.savicom.net.