PUBLIC RELATIONS AGENCIES.Ranked by 1999 L.A. County fee income EXECUTIVE SUMMARY L.A. public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms continue to enjoy an extraordinary growth spurt growth spurt Pediatrics A period of rapid growth in middle adolescence; ♀ ↑ ±8 cm/yr ±age 12; ♂ ↑ ±10 cm/yr ± age 14; GS is orderly, affecting acral parts–ie, hands and feet grow before proximal regions, that began two or three years ago. Combined fee income for the top 25 agencies on the list jumped to $168 million in 1999, a 27.3 percent gain over the previous year. Much of the growth can be attributed to dot-com (1) Refers to the period (dot) followed by the abbreviation of the commercial domain (.com) at the end of an Internet address. Since the .com domain is so widely used, the Internet became known as the "dot-com" world, and dot-com companies are those formed to offer services or clients, which have flocked to P.R. agencies in an effort to build public recognition of their brand names. L.A. has long contained a wide array of agencies specializing in serving entertainment industry clients, and the local growth of the technology industry has led to a new local specialty -- "convergence," the melding of entertainment and tech. Web sites providing entertainment content have no trouble finding P.R. agencies in L.A. with expertise in both areas. Not all the growth can be attributed to dot-coms. A booming economy last year prompted clients in many industries to up their marketing budgets. In addition, many companies are allocating more of their marketing budgets to P.R. and less to advertising. THE PACESETTER SHANDWICK/ROGERS & COWAN IT was a good year for Shandwick/Rogers & Cowan, with 1999 fee income from its L.A.-area operations totaling $15.4 million, an increase of 8.5 percent from the previous year. The Rogers & Cowan name is widely associated with entertainment marketing, but the agency now considers entertainment to be just one of three main specialties -- the other two being technology and consumer products. "One real area of growth for us has been in the music sector," said Tom Tardio, president of Shandwick Shandwick, a village near Tain in Easter Ross, Scotland. Hilton, Balintore, and Shandwick are known collectively as the Seaboard Villages. It is well-known because of the nearby Clach a' Charridh or Shandwick Stone, a Class II Pictish stone. U.S. and cochairman and managing director of Shandwick/Rogers & Cowan. The agency handles a broad spectrum of clients in the industry, from Nine Inch Nails to Faith Hill. The firm's entertainment savvy proved quite beneficial during the past year, with the explosion of entertainment-related dot-corns. "You now have an entire set of new industries that are desperate to tie into the entertainment industry," said Tardio. "There is no major player that has been able to build an entertainment practice like Shandwick and utilize that outside of L.A." Shandwick clients in the technology sector include Microsoft Corp. and Priceline.com. Celebrities represented by the agency include Mel Gibson Noun 1. Mel Gibson - Australian actor (born in the United States in 1956) Mel Columcille Gerard Gibson, Gibson U.S.A., United States, United States of America, US, USA, America, the States, U.S. , Eddie Murphy Edward "Eddie" Regan Murphy (born April 3, 1961) is an Academy Award nominated, Golden Globe Award-winning American actor and comedian. He was a regular cast member on Saturday Night Live from 1980 to 1984, and has worked as a stand-up comedian. and Denzel Washington Denzel Hayes Washington, Jr. (born December 28, 1954) is a two-time Academy Award and Golden Globe Award-winning American actor and director. He has garnered much critical acclaim for his portrayals of several real-life figures, such as Steve Biko, Malcolm X, Rubin "Hurricane" . Shandwick is owned by the Interpublic Group of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , one of the world's largest communications holding companies. |
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