PSW Technologies Adds Seasoned Media Executive to Management Team; New Vice President, Cathy Hetzel, to Focus on Interactive TV and Broadband Market.Business Editors and High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--March 6, 2000 PSW (Program Status Word) A hardware register that maintains the status of the program being executed. Technologies, Inc. (Nasdaq:PSWT PSWT PSW Technologies (stock symbol) PSWT Pitch-Synchronous Wavelet Transform PSWT Primary Shield Water Tank PSWT Pahang-Selangor Water Transfer PSWT Protection Storage Water Tank ), a leading e-business services provider, today announced that Cathy Hetzel joined the firm as Vice President, eTV and Broadband. Ms. Hetzel joins PSW from Digital Cable Radio Associates / Music Choice where she was a member of the senior management team and most recently held the position of Senior Vice President. Digital Cable Radio (DCR DCR Department of Conservation and Recreation DCR Decrease DCR Digital Cable Ready (television) DCR Dark Crisis (Yu-Gi-Oh! cards) DCR Debt Coverage Ratio DCR Dacryocystorhinostomy ) is a partnership of General Instrument Corporation, Sony Music, Warner Music, EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC. and five top cable operators: Adelphia, Comcast, Cox, Media One and Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . DCR through its Music Choice service is the leading music provider to residential and commercial cable network markets. As the leader of PSW's eTV and Broadband practice, Cathy Hetzel will manage the development of service offers, alliances and business development targeted at entertainment, media and cable companies, as well as application providers. PSW develops and deploys innovative solutions that leverage the power of video, data and voice to create and extend e-business solutions across broadband infrastructures to PC's, TV's and mobile devices. Ms. Hetzel is based in the company's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. office and will report directly to PSW Vice President of Strategy and Marketing, Pedro Fernandez. Cathy Hetzel replaces Brent Terry, who left PSW to pursue other opportunities. She brings over 16 years of media experience to her new role. While at Digital Cable Radio, Ms. Hetzel was responsible for the management of the Operations and Engineering departments, in addition to leading the Sales, Marketing and Sponsorship Sales functions. Prior experience includes positions at The Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , a cable television video network wholly owned by the Walt Disney Company, and Rainbow Programming Services, a cable television distribution and marketing company wholly owned by Cablevision Systems Corporation. "As PSW continues to aggressively pursue a leadership position in the e-business consulting industry, we are leveraging our early enhanced and interactive TV experience to lead the broadband e-business revolution," said Tim Webb, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PSW Technologies. "Cathy brings the experience, knowledge, leadership skills and industry contacts to take our eTV and Broadband practice to the next level." "This is an outstanding opportunity for me to join a team so well positioned in this emerging market. My goal is to drive and deliver state-of-the-art broadband solutions for clients and work to meet PSW's strategic goals," commented Hetzel. Cathy Hetzel participates in a number of industry organizations and institutions including the Cable Television Administrative and Marketing Society, the Women in Cable and Telecommunications industry group and the National Cable Television Center and Museum. About PSW Technologies Inc. PSW Technologies Inc. (Nasdaq:PSWT) is an e-business consulting firm committed to transforming business through the creative application of new technologies. PSW builds and deploys broadband e-business solutions. PSW gains early in-depth knowledge of technology products by assisting leading information technology vendors in their product development. PSW then leverages this deep technical expertise when engaged in the enterprise-wide deployment of e-business solutions. PSW is a national consulting firm headquartered in Austin, Texas. More information about PSW is available on the Web at www.psw.com. Forward-Looking Statements Disclosure "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: This press release may contain forward-looking statements relating to future events or results of PSW Technologies that involve risks and uncertainties, including statements regarding the expected benefits of branding and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most initiatives and future service offerings. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are dependence on large projects, volatility of quarterly operating results, changes in senior management, market acceptance of new solutions and other factors detailed in reports and documents filed by PSW Technologies from time to time with the Securities and Exchange Commission, including its recent 10-Q. |
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