PSP Sports and ISL Worldwide Announce Innovative Partnership.

Business Editors, Entertainment/Sports Writers

NEW YORK & LUCERNE, Switzerland--(BUSINESS WIRE)--Oct. 19, 2000

New alliance will integrate and strengthen sales and marketing

infrastructure in North America

PSP Sports, a leader in sports marketing and media, and ISL Worldwide, an ISMM Group company, today announced an innovative partnership by which PSP Sports and ISL USA will uniquely integrate their marketing infrastructure and business relationships to offer comprehensive sponsorship platforms for ISL and PSP Sports properties in the United States. Under terms of the partnership, ISL Worldwide will take a minority stake in PSP Sports.

Through this cooperative effort, PSP and ISL will create targeted marketing packages for both companies' North American properties. This will allow PSP to extend their expertise in media and marketing alliances as well as their relationships with U.S. professional and amateur leagues. Aspects of this new venture will focus on broadcast media, corporate hospitality and entertainment, sports marketing, promotion and the Internet.

"We look forward to working with ISL and bringing together new and creative solutions to the U.S. marketplace," said John Barrington, Chairman and CEO of PSP Sports. "Our position in this country's sports and special event arena, coupled with ISL experience in the sponsorship and broadcast fields, will allow us to combine the best aspects of both companies so that we can offer the most comprehensive premier services to our clients."

The first joint effort of the PSP/ISL partnership will focus on the Master Series Tournaments in North America including top tier ATP Tour events such as the Ericsson Open (Miami, FL), the Masters Series Indian Wells (Indian Wells, CA) and The Masters Series Cincinnati (Cincinnati, OH). Further focus will be put on the Championship Auto Racing Teams (CART) Series and college sports properties.

"PSP Sports provides us with the know how and sales support necessary for us to increase the exposure for our global properties in the US and create awareness among possible sponsors and events," said Daniel Beauvois, CEO of ISL Worldwide.

"We view this partnership as integral to our marketing, sales and servicing efforts. It will provide an enormous benefit to our current clients and help us to foster new business relationships for both companies in the North American market," added John Rowady, General Manager of ISL USA.

About PSP Sports

PSP Sports is a leading sports marketing and media company specialising in providing clients with highly effective and diverse marketing solutions. PSP sports media and marketing packages include media, sports marketing and promotions and corporate hospitality and entertainment. The company has enjoyed long-term relationships with the country's premier sports organizations, including the NBA, NHL, NFL, NCAA and MLB, providing advertisers with a broad array of media and marketing options in a quantifiable and unbiased manner. PSP Sports is also the largest producer of event-day publications.

Headquartered in New York City, PSP has regional sales offices in Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, Philadelphia, Phoenix, San Francisco and St. Louis.

About ISL

ISL Worldwide, an ISMM Group company, is one of the world's leading independent sports media and marketing companies, offering fully integrated media and marketing services for major sports events with a global reach. On behalf of leading international sports, ISL worldwide has been marketing event media and marketing rights including broadcast, video and other electronic media rights, sponsorships, licensing and merchandising rights and all related services for nearly 20 years. ISL Worldwide is headquartered in Lucerne, Switzerland.

ISL Worldwide's major federation partners include the International Federation of Football Associations (FIFA), the Union of European Football Associations (UEFA), the Association of Tennis Professionals (ATP), the International Tennis Federation (ITF), the International Amateur Athletic Federation (IAAF), the International Basketball Federation (FIBA), the Olympic Council of Asia (OCA), the Championship Auto Racing Teams (CART) and others.

The ISMM Group with its group companies ISL Worldwide, Copyright Promotions Group (CPG), en-linea and Sponsorship Research International (SRi) is a integrated full-service sports media and marketing group, with close to 500 employees in offices located in 18 countries. The Headquarters of the privately-held ISMM Group (International Sports Media & Marketing) are located in Switzerland.