PSB offers campaign templates for savings products.

Multimedia templates for "bump-up" certificates and individual retirement accounts (IRA) have been offered by PSB of Lake Forest, Calif.

Each campaign includes components for cable TV, radio, print, direct mail and in-brand support. Financial institutions can customize the campaigns by incorporating their own branding, company graphics and additional messaging.

The certificate campaign uses pogo sticks to illustrate a "jump up" to higher earnings rates. The IRA campaign centers around pacing for an exotic vacation, which represents the rewards of investing in an IRA. www.psbonline.com