PSB Releases SOURCEBOOK 4, The Most Comprehensive Resource of Financial Marketing Tools and Ideas Available in the Industry.

Business Editors

LAKE FOREST, Calif.--(BUSINESS WIRE)--Nov. 11, 2002

PSB, The Marketing SuperSource(R), a leader in providing customized and cost-effective marketing communication programs for the financial services industry, has released SOURCEBOOK 4.

This free 154-page, full-color catalog is designed to assist financial marketing managers with their promotional effectiveness.

"SOURCEBOOK 4 offers 366 new results-oriented design ideas in 20 categories of marketing promotion for the financial industry. These designs can be used `as is,' or can be customized by changing copy, colors, images and more. We can help our customers with all of the additional phases of their promotion, including printing, mailing, and electronic media such as e-mail blasts and Web site materials," said Mark DeBellis, president of PSB's financial services division.

"Most importantly, with SOURCEBOOK 4, we are well-positioned to help marketing managers across the country become more strategic and more efficient with their marketing dollars by providing an abundance of tips, tricks, products and services that will make their job easier."

In today's challenging economic and competitive environment, financial marketing managers across the country have found themselves with an ongoing dilemma of how to provide first-class and effective marketing campaigns with budgets and staffs that are dwindling. By creating a true "single-source" model for the industry, PSB has set the standard as the creative, efficient and effective solution for marketing financial services.

"As in other industries such as hardware and grocery stores, people are finding value and efficiencies in making purchases at a single-source location that provides a variety of products at a fair price, rather than bouncing around from store to store to get what they need. By mirroring the philosophies of companies like Home Depot or Costco, our ability to supply our customer with the entire communications solution -- all under one roof -- results in substantial savings to the client, as well as a significant improvement in turnaround time. It's a complete win-win," DeBellis said.

PSB is completely vertically integrated with design, pre-press, lithographic and digital printing, bindery services and a mailhouse on-site. More than 100 employees support clients throughout the United States.

The ability to partner with a single-source supplier gives marketing managers more options, ready access to creative ideas, and greatly reduces the potential for errors, without having to pay the premium for an agency. Dave Estridge, vice president of marketing, at CCCU of West Covina, Calif. agrees. "We keep coming back to PSB because the value is always there. There's always been consistency and quality. The finished product is always great -- A-1!"

Fourth in a series, the new SOURCEBOOK 4 is part of PSB's "PowerStation," a complete series of award-winning marketing and promotional tools developed specifically for marketers of financial services. The PowerStation includes the first three SOURCEBOOKs, home to more than 3,000 designs, a marketing planner, business development kit, a mailing costs calculator, quarterly promotions, and more.

For a virtual sampling of SOURCEBOOK 4, and/or ordering information, visit PSB online at www.psbonline.com/sourcebooks/sb4.asp. Information can also be obtained via e-mail at [e-mail], or by calling toll-free 877/384-7772.

PSB, The Marketing SuperSource(R), a privately held corporation, is in its second decade of providing marketing communications solutions for the financial industry.