PSA aims to stop Iraq suicide bombers.A new public service announcement for Iraqi television will seek to discourage suicide bombers Noun 1. suicide bomber - a terrorist who blows himself up in order to kill or injure other people act of terrorism, terrorism, terrorist act - the calculated use of violence (or the threat of violence) against civilians in order to attain goals that are political . The ad avoids mentioning the obvious "consumer benefit"--namely, that the would-be bomber remains alive. Instead, the ad gets potential bombers to think about their methods from the viewpoint of the innocent victims. The 60-second spot is a co-production of Los Angeles-based commercial house 900 Frames and EFXFilms,-a-Lebanese company. It features about 200 cast members and extras, pyrotechnic explosions, and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. that include a Matrix-style moment-in-time shot. The production simulated a crowded Baghdad square by shooting on location near downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or last week. "If 900 Frames can make a difference in the heart and mind of just one potential suicide bomber by accurately portraying the senseless sense·less adj. 1. Lacking sense or meaning; meaningless. 2. Deficient in sense; foolish or stupid. 3. Insensate; unconscious. results of an attack on civilians, then we will have achieved something that will spare countless lives," said Sam Najah, an Iranian-American and partner at 900 Frames. "We've all seen the aftermath of suicide bombs, but footage on the news doesn't capture the real human carnage," said Drew Plotkin, 900 Frames' other partner. "This paints the human picture the moments before, during, and after the explosion." The budget of more than $1 million was raised from private sources such as "independent, non-governmental scholars, businesspersons, and-activists living in Iraq and abroad," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. 900 Frames. Plotkin said that for security and other reasons, the backers wish to keep their identity secret, a common practice with PSAs, even in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "In the politically charged climate of the Middle East, it's understandable they would want the focus on the message, not themselves," said Plotkin. JOEL RUSSELL Staff Reporter |
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