PRSA Tech 2002 Announces Speakers and Sessions For Technology Conference in March.Business Editors SEATTLE--(BUSINESS WIRE)--Jan. 24, 2002 Experienced corporate and agency executives as well as national and local reporters to share expertise and advice on public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most strategy for technology professionals Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ), the world's largest organization for public relations professionals, today announced the confirmation of speakers and sessions for its annual Tech 2002 Conference, "Relevance and Resiliency in a Changing World," to be held March 3 and 4, 2002, in Seattle at the Sheraton Seattle Hotel and Towers. Noted PR professionals from technology-based companies; such as Intel Worldwide, RealNetworks, AT&T and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ; PR agencies and health care centers will lead various workshops and information sessions in four tracks ranging from strategy to biosciences. Monday, March 4 will feature themed, high level presentations about the impact of new technology with speakers such as Claire Holmes, Director of Communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. , Kaiser Permanente Information Technology. Additional sessions will focus on technology and biosciences communication with speakers such as Greg Simon (former technology adviser to Al Gore). The day will also include a media lunch panel with Kara Swisher, Wall Street Journal Reporter, Kelley Damore of CRN CRN Computer Reseller News CRN Crown CRN Council for Responsible Nutrition CRN Crane CRN Community Recycling Network CRN Course Reference Number CRN Center for Responsible Nanotechnology CRN Cornish (SIL code, UK) and Jim Louderback of TechTV , addressing ever-changing technologies and the effects on both PR professionals and news organizations. Sunday's agenda is comprised of a series of hands-on workshops. Kay Bransford, Vocus VP Marketing Communications will talk about the construction of Web sites to serve the needs of reporters. Donna Mikov, Boeing Commercial's VP of Communications, will discuss career development in a session devoted to "Winning Career Strategies" and Joe LePla, Principal of Parker LePla, a local PR agency will discuss the importance of personal branding. For the first time, biosciences communication issues will be addressed in a biotech bootcamp, led by Karen Peterson of the Fred Hutchinson Cancer Research Center. Additional workshop topics include writing, budget strategies and crisis communications. The PRSA Tech 2002 Conference is the only national event devoted to strategic and critical issues impacting communications professionals in the technology industry. Early Bird Registration is available through January 31, 2002. For additional registration and detailed conference information, please visit: http://tech.prsapugetsound.org. Tech 2002 is sponsored by Portent Interactive, Edelman Public Relations Worldwide, Text 100, Activate, Business Wire, Waggener Edstrom, Bacon's Information, Inc., Biz360, Horn Group, Inc., NAPS, PRNewswire, Vocus, KVO KVO Keep Vein Open KVO Key-Value Observing KVO Kunstvakonderwijs (Dutch) KVO Keeler, Vandyke, O'Brien (KVO Industries; Santa Rosa CA) Public Relations, a Fleishman-Hillard Company and DVCO DVCO Distributed Voltage Controlled Oscillator Agency. Additional sponsorship opportunities are available. About PRSA: The Public Relations Society of America (www.prsa.org), headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is the world's largest professional organization for public relations professionals, with nearly 20,000 members organized into 117 chapters nationwide who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. |
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