PRSA Skyline Award Winners Announced Paul Vallas, Chuck Werle Receive Top Individual Honors; Manning Selvage & Lee Awarded "Best of Skyline".Business Editors CHICAGO--(BUSINESS WIRE)--April 26, 2001 Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ) Chicago announced the program, tactics and individual winners at the fourth annual PRSA Skyline Awards reception and dinner Tuesday evening at the Hyatt Regency in Chicago. The PRSA Skyline Awards recognize Chicagoland public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most practitioners who have successfully addressed a contemporary issue with exemplary skill, creativity and resourcefulness. All winners are posted on PRSA Chicago's Web site (http://www.prsachicago.com/awards.html). A highlight of the evening was recognizing the annual Top Gun and Sky-Walker Award winners, who shared their public relations perspectives. Chuck Werle, APR APR See: Annual Percentage Rate , Fellow PRSA, who retired last December after a 34-year public relations career, received the Top Gun Award -- the chapter's highest honor for a PR professional. Werle started his career as a reporter before holding top positions with some of Chicago's largest PR and advertising agencies. In 1992, he founded Werle + Associates, Ltd., which was acquired seven years later by Cushman/Amberg Communications. Previous recipients include Dan Edelman, Edelman Worldwide; Tom Harris, Thomas L. Harris Thomas Langrell Harris (October 29, 1816 - November 24, 1858) was a U.S. Representative from Illinois. Born in Norwich, Connecticut, Harris pursued classical studies and was graduated from Washington (now Trinity) College, Hartford, Connecticut, in 1841. He studied law. , Thomas L. Harris and Associates; and Thomas Burrell, Burrell Communications. Paul G. Vallas, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for the Chicago Public Schools Chicago Public Schools, commonly abbreviated as CPS by local residents and politicians, is a school district that controls over 600 public elementary and high schools in Chicago, Illinois. , was accorded the Sky-Walker Award, which is given to a non-PR executive for successfully supporting and using public relations in his or her organization. Vallas is responsible for the day-to-day administration of the third-largest US school district with 431,000 students and 45,000 employees. Since being named CEO in July 1995, he has helped implement systemwide education and management reforms that have reversed decades of decline, including a Children First Education Plan that has raised the academic performance of students. Previous recipients include Don Phillips, MorningStar; John Horne, Navistar; and Doug Colbeth, Spyglass, Inc. The "Best of Skyline" Award, granted to the winning entry that best represents the finest example of public relations programming in Chicago, was awarded to Manning Selvage & Lee (MS&L) for their "San Diego's Got Guts!" program. MS&L teamed up with the American Gastroenterological Association The American Gastroenterological Association is a medical association of gastroenterologists. About 14,000 scientists and physicians are members of the organization, which was founded in 1897 and is the oldest medical association in the United States. to create a first of its kind consumer outreach program designed to give residents access to leading doctors through a series of free public forums on digestive health topics. The wide range of winners includes: Empress Casino, David Grossman& Associates, Edelman Public Relations Worldwide, Jewish Federation of Chicago and Golin/Harris, International. With more than 20,000 members, PRSA is the nation's largest association of public relations professionals. There are more than 700 members in the two Chicago area chapters. |
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