PRSA Houston Presents Professional Development Workshop; ROI: Measuring the Effectiveness of Your Communications Dollars.HOUSTON Houston, city (1990 pop. 1,630,553), seat of Harris co., SE Tex., a deepwater port on the Houston Ship Channel; inc. 1837. Economy The fourth largest city in the nation and the largest in the entire South and Southwest, Houston is a port of entry; -- So you've spent a lot of time and money developing messages and communicating with your target audiences. But have you taken the time to find out if those communications are effective? How do you know that your messages have been received, understood, and then acted upon? Is your company getting a return on its investment? On June 2, 8:00 am - 12:00 pm, join Peter Hollister, APR APR See: Annual Percentage Rate , Fellow PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy , CPRC CPRC Chronic Poverty Research Centre (Manchester, UK) CPRC Canadian Police Research Centre CPRC California Policy Research Center (University of California) , and Patricia Trubow, APR, Fellow PRSA, CPRC, at the Doubletree dou·ble·tree n. A crossbar on a wagon or carriage to which two whiffletrees are attached for harnessing two animals abreast. Noun 1. Hotel (located in downtown Houston Downtown Houston is Houston's largest business district. In terms of office square footage, it is the seventh largest in the United States. Downtown Houston contains the headquarters of many prominent companies. ) for a professional development workshop on Communications Effectiveness Studies. The Communication Effectiveness Study (CES) is a proven method for diagnosing the strengths and weaknesses of communications activities, barriers to effectiveness and ways to reach and motivate key audiences. The CES provides meaningful and useable information to a management concerned with the efficiency, credibility and economy of their communication policies, practices and programs. "Measuring the effectiveness of our communications is a crucial step in strategic communications activities and planning," says Sally Ramsey, President of PRSA Houston. "Peter Hollister and Patricia Trubow are among the foremost experts in the U.S. on strategic communications planning and measuring communications effectiveness. We are very excited to offer this professional development opportunity to communications professionals in the Houston area."
Who: Peter Hollister, APR, Fellow PRSA, CPRC
Patricia Trubow, APR, Fellow PRSA, CPRC
What: Communications Effectiveness Studies (CES)
When: June 2, 8:00 am - 12:00 pm
Breakfast will be provided
Where: Doubletree Hotel Houston, located in downtown Houston
Cost: $75, PRSA members
$85, non-PRSA members
Register: Online at www.prsahouston.org
Many thanks to our sponsors: Business Wire, A. Brink & Co., RTS (Request To Send) An RS-232 signal sent from the transmitting station to the receiving station requesting permission to transmit. Contrast with CTS. 1. (operating system) RTS - run-time system. 2. Marketing and Stage Directions. Sponsorship opportunities are still available. Please call Paula Ruth at 281-870-1717 for more information. |
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