PRSA, World's Largest PR Organization, Continues Use of TEKgroup Online Newsroom Software.FORT LAUDERDALE, Fla. -- The Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ) and TEKgroup International, Inc. renew their commitment to produce the organization's online newsroom. The news center, http://media.prsa.org, was first launched in April 2005 to provide information to members and the media in a professional and easy-to-use environment. "The ability to quickly post current PRSA news online has been a tremendous improvement," said Janet Troy, PRSA's vice president, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . "But a less obvious advantage of the Media Room is the sophisticated measurement features that allow us - for the first time - to monitor and assess press interest." The newsroom contains the essential elements and features including news releases, press kits, photographs, audio, event listings, executive biographies, contacts, media requests, podcasting and e-mail alerts. Along with these fundamentals are sections concentrating on the Society's initiatives - advocacy, diversity and professional development. PRSA communicators also utilize online technology by providing content availability from certain sections via Really Simple Syndication (RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ). This allows any journalist with an RSS aggregator to subscribe to immediate notification of newsroom postings. "We are very excited to continue this relationship with PRSA," stated Steve Momorella, partner and co-founder for TEKgroup International, Inc. "This organization is one of the leaders in our industry and we are proud to be able to work closely with them." About the Public Relations Society of America The Public Relations Society of America (http://www.prsa.org), based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is the world's largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America The Public Relations Student Society of America (PRSSA), based in New York City, is a pre-professional public relations organization. Founded in 1968 by its parent Society, the Public Relations Society of America (PRSA), the organization has grown to more than 9,600 members and 285 (PRSSA PRSSA Public Relations Student Society of America ) has 270 Chapters at colleges and universities throughout the United States. About TEKgroup International, Inc. TEKgroup International, Inc., an award-winning Internet software and services company, develops E-business solutions for the public relations industry. TEKgroup clients include Delta Air Lines, Inc., Audi, Volkswagen, Detroit Lions, Ford Motor Company, VMS (1) (Virtual Memory System) A multiuser, multitasking, virtual memory operating system for the VAX series from Digital. VMS applications run on any VAX from the MicroVAX to the largest unit. See OpenVMS. , Best Buy, and the Public Relations Society of America. http://www.tekgroup.com. |
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