PROTECH + Microsoft = the complete solution for associations.

PROTECH CRM for Members is the first Microsoft customer relationship management solution delivering member-centric customer service and sales-force automation to the association industry.

The first association to implement PROTECH CRM for Members was Women in Cable and Telecommunications, Chantilly, Virginia. Referring to WICT's previous association management system, executive director Diane L. James, CAE, says, "Critical member, dues, and financial information was widely dispersed and inconsistent, and WICT's AMS made it difficult to access critical member data and track members' activities."

PROTECH CRM for Members proved to be the perfect solution. Successfully integrating WICT's member information with financial records, PROTECH CRM for Members "provides WICT with 360-degree views of member data, effective and efficient communication, increased employee productivity, and a stronger sense of mission," explains Brian Bruffey, PROTECH's president and CEO.

WICT has benefited from PROTECH CRM for Members in several areas:

* Immediate access. WICT employees were able to start using PROTECH CRM for Members immediately, because the user interface is so similar to Microsoft Word and Outlook, which WICT staff had used for years.

* Cost effectiveness. WICT easily arranged to finance PROTECH CRM for Members, with predictable monthly payments that help the association control costs and budget more effectively.

* Member management. One the biggest benefits of PROTECH CRM for Members is that James and the WICT staff can now easily track and demonstrate how membership in the association advances members' careers--helping the association retain current members and recruit new ones.

Additionally, says Bruffey, PROTECH CRM for Members is "not just helping WICT focus on executing its business initiatives, but allowing [the association] to be confident that its solution will always be current, regardless of emerging technologies."

RELATED ARTICLE: Company Bio

PROTECH Associates, Inc., a Microsoft Certified Business Partner and independent software vendor, provides the first and only nonproprietary Microsoft customer relationship management solution for the association industry. A dramatic shift away from traditional, proprietary association management systems, PROTECH CRM for Members is easy to deploy, learn, and use, while eliminating high costs of ownership associated with other systems.

Contact:

800-310-8813

www.ptassoc.com