PROPRIETARY SOFTWARE SOLUTION IDENTIFIES CUSTOMER ACTIVITY.

Marketers who need tracking and reporting information about their email campaigns can now turn to nTracking Services(TM) from Grafica.eCRM Corp., Chester, N.J. nTracking allows email marketers to gauge the effectiveness of their campaigns in real time, so that they can more wisely allocate marketing dollars and messaging according to the data collected during an email campaign.

Using an integrated, secure database, nTracking captures and records customer interactions from multiple channels across an enterprise, resulting in a consolidated, detailed view of each customer and their entire communications history. A proprietary software solution, nTracking dispatches customized reports based on that data -- identifying customer activities and behaviors -- enabling advanced analysis, modeling, and profiling for optimized campaigns.

"With nTracking, marketers achieve a real-time, holistic view of online customer activity, offline customer interactions, and external demographic data, enabling them to assess Web site effectiveness, profile customers, identify cross-sell opportunities, analyze interactions and offers, and then communicate in a targeted way," said Debra Taeschler, President, Grafica.eCRM Corp. "Identifying, understanding, and interacting one-to-one with customers in an eCRM environment -- using the optimal message in their preferred method of communication -- leads to increased acquisition and retention."

nTracking's features include audience segmentation, cell testing, data mining and integration, custom reporting, flexible delivery, cumulative projections, trends, clustering, scoring, and profiling. Customized reports include campaign-level and individual-level reports, as well as predictive reports, to ensure critical data is captured to achieve core business objectives.

nTracking works seamlessly with Grafica.eCRM's closed-loop n-2-END(TM) Marketing Solutions, which bring the "learn-act-measure-improve" model of traditional direct mail to online campaigns. From list building (nList Services(TM)) and email distribution (nVelope Services(TM)) to tracking (nTracking) and development of an informed, overall contact strategy (nContact Services(TM)), n-2-END provides a complete, integrated solution for targeting and managing large-scale, highly personalized, one-to-one email marketing campaigns aimed at customers and prospects.

About Grafica.eCRM Corp.

Grafica.eCRM Corp. is the first full-service enterprise customer relationship management (eCRM) advertising agency. Combining data services, campaign management, tracking, and breakthrough creative, Grafica.eCRM is the only company leveraging the full potential of eCRM by bringing ad agency strategic thinking to bear on data collected and analyzed using eCRM software in a closed-loop, media-agnostic ecosystem. Grafica.eCRM, part of the GraficaGroup, provides over 16 years of proven marketing and interactive expertise for a broad range of national and regional clients. From data modeling (nValue Services(TM)) and list building (nList Services(TM)) to email blasting (nVelope Services(TM)) and tracking (nTracking Services(TM)), its comprehensive suite of n-2-END Marketing Solutions(TM) work uniformly to provide a seamlessly integrated experience that yields measurable ROI across multiple channels.

About GraficaGroup

Founded in 1986, GraficaGroup consists of three companies: GraficaAdvertising Inc., GraficaInter.active Ltd., and Grafica.eCRM Corp. The full, integrated suite of services offered by the GraficaGroup includes strategic, marketing planning and execution, traditional and interactive creative solutions, data mining and CRM technology environments, Web site design, development and hosting, and public relations. The GraficaGroup has served clients in numerous industries, such as telecommunications (AT&T and Lucent Technologies); utilities (PSE&G); healthcare (Horizon Blue Cross Blue Shield of New Jersey); financial (Morgan Stanley); State (The New Jersey Lottery and The New Jersey Office of Insurance Fraud Prosecutor); real estate (Coldwell Banker Commercial).

For more information, call 908-879-2169, ext. 115 or visit http://www.graficaecrm.com and http://www.grafica.com.