PROMOTIONAL GROUP BEGINS L.A. MARKETING CAMPAIGN.

Byline: Rick Orlov Daily News Staff Writer

The New Los Angeles Marketing Partnership, those folks who brought us ``Together, We're the Best, Los Angeles,'' began a new advertising campaign Monday, boasting of the economic recovery in the city.

With a series of print and radio ads, along with pole banners, NLAMP will be promoting the theme ``It's Amazing How L.A. Is Growing.''

Among other things, the campaign will boast about the number of new businesses in Los Angeles and the number of new jobs and how the port is the largest in the nation.

``The facts prove that Los Angeles has a lot to brag about, but perception is nine-tenths of reality,'' said NLAMP executive director Regina Birdsell. ``Last year, we spotlighted innovations born in Los Angeles. The new campaign goes one step further in communicating the momentum under way throughout this region.''

The five-month campaign is expected to cost $560,000 and will include advertisements in local and national publications along with the radio commercials. The effort is funded by a consortium of public agencies, including Los Angeles city and county, Long Beach and other cities.

Birdsell said NLAMP also is seeing increased confidence by residents.

``We commissioned a poll of more than 600 residents,'' Birdsell said. ``Seventy-two percent believe the next generation will have the same or better quality of life. This is remarkable compared with only 52 percent who felt that way in 1965.''